Fatima Rieger

Marketing Brand Manager

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  • LocationLondon, United Kingdom

About me

 

Recently moved to London a graduated marketing allrounder is immediately available for managing roles in the fashion industries. Extensive knowledge in retail and trade marketing, combined with online and offline methods and trilingual the candidate is able to work for European markets as well as globally. PROFILE & MAIN COMPETENCIES / Bluechips: adidas, Levi’s / Industries: fashion, apparel, footwear, leather goods, luxury / Retail & Wholesale & Digital Marketing / Website and Web-Shop implementation processing / CRM Marketing (development & operations) / Online Performance Marketing (google adwords & google analytics) / Campaign briefing & management / Communication & PR (media planning) / Visual Merchandising / Metrics & Analysis / Budget Management / Cross-functional & Multidisciplinary Teamwork / People Management

Skills

 

  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Marketing Strategy

Work history

Currently

Retail Marketing & CRM Manager

Navyboot Switzerland Shoes Accessories

Sep 2013
  • key responsibilities: manage annual marketing plan, Visual Merchandising, CRM loyalty & retention drive: sales, footfall, UPT, VPT, brand awareness, number of subscriptions people management: 1 headcount Visual Merchandising, 1 headcount Digital Marketing budget: 2 Mill CHF / Develop annual Retail Marketing programs for 50 retail stores (on- and offline) / Foster on- and offline trading strategy to improve performance and usability / Inventing road shows and consumer activation programs / Set new CRM strategy (online and direct mail), infrastructure and database, reduce communication flow / CRM analysis & segmentation of customer data / Travel retail marketing and B2B partnerships (affiliates, corporations, Global Blue, bonus programs) / Lead VM department to oversee seasonal programs (windows, POS, instore) / Overall marketing KPI setting and ROI analysis / Key achievement: change from price promotions to added value communication and kept like for like KPI, increased customer subscription by 100%

2014

Retail Marketing & CRM Manager

Navyboot Switzerland Shoes Accessories

Sep 2013 - Dec 2014
  • key responsibilities: manage annual marketing plan, Visual Merchandising, CRM loyalty & retention drive: sales, footfall, UPT, VPT, brand awareness, number of subscriptions people management: 1 headcount Visual Merchandising, 1 headcount Digital Marketing budget: 2 Mill CHF / Develop annual Retail Marketing programs for 50 retail stores (on- and offline) / Foster on- and offline trading strategy to improve performance and usability / Inventing road shows and consumer activation programs / Set new CRM strategy (online and direct mail), infrastructure and database, reduce communication flow / CRM analysis & segmentation of customer data / Travel retail marketing and B2B partnerships (affiliates, corporations, Global Blue, bonus programs) / Lead VM department to oversee seasonal programs (windows, POS, instore) / Overall marketing KPI setting and ROI analysis / Key achievement: change from price promotions to added value communication and kept like for like KPI, increased customer subscription by 100%

2013

Marketing Manager

Levi’s Switzerland

Jul 2008 - Mar 2013
  • / Coordinate all local marketing activities (ATL, BTL, media, PR, P2P, trade-marketing) / Set annual marketing & media plan / Plan annual trade-marketing budget for key wholesale partner / Space management and negotiation (Branded Areas, Shop-in-Shops, Own Retail) / Launch events and road shows: Levi’s® Streetwear, Levi’s® Curve ID, Levi’s® Commuter / Established concept and role of Market Place Managers to ensure clear brand message at POS / Manage 3 headcounts of Market Place Managers / Provide sell-in tools and programs for Account Managers / Overall budget: approx. 1 Mill CHF / Key achievement: European roll out of Market Place Management concept

2012

EMEA Brand Presentation Manager

Levi’s EMEA

Jun 2012 - Dec 2012
  • / Manage development, execution and implementation of Levi’s 501 anniversary campaign / POS production (windows, in-store, consumer activation) for 700 EMEA retail and wholesale stores / Develop consumer activation programs (multimedia, online, new technologies) / Brief internal creative and external stakeholders / Streamline process with retail design, procurement, product & merchandising / Liaise with all country affiliates / Set qualitative and quantitative parameters / Allocated budget: 2 Mill EURO / Key achievement: budget saving of 15 %

2008

Trade Marketing Manager

Adidas

Jan 2007 - Jul 2008
  • / Partner with regional sales teams to develop and deliver sell-out programs for key wholesale partner / Plan and coordinate sell-out activities e.g. sales support, consumer activation, customized POS events, tech-trainings / Lead 140 Brand Coaches / Execute brand events at Global Headquarter (Global Marketing Meeting, Sales Meetings)

2007

Football World Championship Project Manager

Adidas

Sep 2005 - Jan 2007
  • / run “Mobile Merchandising” concept retail & wholesale / VM Retail Service Team: development, training and manage 60 Brand Coaches / Shop-in-Shop Merchandising: VM concept for seasonal retail activities / Support the development of an online-based retailer-platform / Competence Training Team: concept and implementation of a Train-The-Trainer structure / In charge of trade fairs, sport events, consumer events

2005

Brand Coach

Adidas

Feb 2002 - Aug 2005
  • / act as a brand guardian for all exposure and communication for retail & wholesale / Execute „adidas Performance“ and „Original“ Fashion POS activities / Brand presentation in retail, fairs and events (grass root events, ((inter-)national sport events) / Implement POS (windows, instore) and VM installations / Internal and external sales- and product trainings (VM, consultancy products)

Education

2015

Marketing, Controlling

University of Mannheim Business Administration

Aug 1998 - Aug 2015