Fatima Wesson

Marketing Consultant

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • SEO
  • Social Media Marketing
  • Communications
  • Content Copywriting Digital Blogging Creative

Work history

Currently

Marketing Consultant

Fatima Wesson Consultancy

Mar 2016
  • I work with small business owners to help them get more traffic, more customers and more sales. I offer effective marketing services that are totally customised to the needs of their business. Here are some of the services that I offer: - Marketing Audits - Marketing Strategy - Social Media - Monthly Marketing Support - Search Engine Optimisation - Email Marketing - Content Marketing

2016

Freelance Marketing Consultant

Consultant/ Freelance

Mar 2011 - Mar 2016
  • I worked with small businesses across various industries helping them pull together their marketing strategy, and implement a marketing plan. Most of these businesses had small marketing budgets, so I had to really focus on low-cost marketing initiatives that delivered results. This included: - Social Media Marketing - Content Marketing - Email List Growth - SEO - Ecommerce Marketing

2010

Senior European Customer Relationship Manager

Gap Inc

Feb 2009 - Jan 2010
  • - Created a dynamic online communication strategy to increase customer loyalty and spend - Utilised social media campaigns to engage with customers - Led the long term direction of promotions and customer relationship marketing within the overall marketing strategy - Used available data to gain a thorough understanding of the customer, and identified powerful new ways to develop the customer base - Managed the development, maintenance and regular review of contracts and relationships with external suppliers and agencies

2009

Customer Relationship Manager

New Look Retailers

Mar 2007 - Jan 2009
  • - Developed, implemented and managed New Look’s e-commerce strategy including: social media, database segmentation, email marketing, affiliate marketing and PPC - Responsible for the acquisition and profitable retention of customers via store card in a way which built and supported the New Look brand - Sourced monthly statement offers and developed third party relationships - Provided store card data to the business to improve understanding of the customer

2007

Head of Marketing

Phaidon

Dec 2005 - Feb 2007
  • - Managed the seasonal promotional calendar of offers and events to drive footfall into stores and traffic online, to increase retention and enhance the brand - Extensive use of full marketing mix including: online and DM, consumer and trade advertising, in store communications, PR, events and strategic partnerships - Utilised database to deliver accurate consumer insight that translated trends and patterns into viable commercial opportunities to maximise revenues

2005

Senior Marketing Manager

Centaur Media

Jun 2001 - Nov 2005
  • - Developed and implemented integrated marketing campaigns for conferences under the banners of Centaur publications: including Marketing Week

Education

1999

Sociology (hons

University of East Anglia

Sep 1996 - May 1999

    Awards

    2004

    Chartered Institute of Marketing

    • Advanced Certificate