Work history
Co-founderSUPERBO™
ItalyFull Time
Calabria is one of the most beautiful places that I know. However, it remains one of the poorest, least educated and most corrupt places in the country. Tourists are ex often treated with suspicion and levels of hospitality are very low. This is in total contrast to the beauty of the area.
SUPERBO translates as SUPERB but In Italian this is one of the few words that has both positive and negative meanings: when say that something is "superb", it can mean that it is magnificent or very bad. I love this conceptual word game and this perfectly described our future projects in Calabria, which needed to be both magnificent and furiously bad.
My role in SUPERBO™ was to design and direct events, manage marketing and communications, choose & curate artists and I was the public face of SUPERBO™ for interview, press and publicity.
Co-founderMANI Festival
- ItalyFull Time
In 2017 I designed, managed and directed "MANI Festival", a festival dedicated to handcraft and handmade objects.
FESTIVAL CONCEPT
www.mani-festival.com
"Mani" means "hands" in Italian. The festival focus was on the handmade at 360° and regards artisans, artists, musicians, makers.
Everything at this event was entirely handmade: from the stands the furniture, from communication mood boards to workshops.
Mani Festival first edition was in April 2017 (4 weekends). The location was a Norman Castle in the centre of the Capital City of Calabria, Catanzaro.
MANI festival hosted 200 artisans, 6 artists, 4 live concerts, 12 Dj sets, 8 workshops and attracted over 9.000 people.
PERSONAL ROLE
Marketing & Creative Director / Festival Co-founder
My role was to define the balance between marketing and brand image, maintain Brand Image and managing all the Festival's departments.
RESPONSIBILITY
- Festival concept design
- Festival Building
- Build and maintain Brand Image
- Marketing and communication
- Sponsorship & Partnerships
- Looking for and dealing with freelancers for Mani Festival team
Brand Image / Strategy
We were looking for an heterogeneous audience, interested in handicraft, come from whole Region (about 4 millions people) and with opportunity to spend money and buy from craftsmen we are showing during the Festival. I created a unique identity that differentiated our festival from competitors. I’ve deal with artist Alvino, an italian handmade collage artist that worked for Pitti, RedBull, Altaroma and many more. I’ve briefed the artist about what we needed: an artwork about every topics of the festival that must be seen. Colorful, interesting, but at the same time mysterious. We worked on for 4 weeks till the goal.
And all those stopped to look at it on the billboards.
We trasform Alvino’s artwork in every forms you know: gadget, tee, poster, flyer, gif, 6x3, etc etc. We did a survey during the festival: 71% of people came because it was captured by what the artwork promised them: a different festival than the others.
Social Media strategy
I’ve built a specific digital strategy focused on supporting by locals Facebook FanPage. I have partnered with the largest number of Calabrian FanPages who have a minimum fanbase of 150K. As Media Partners, the engaged FanPages shared the ad hoc social content (video content, animated gif, graphic promotional post) that promoted MANI Festival. This partnership spread festival's contents in a very intense way and engage a huge audience of curious, without investing in Facebook ads.
We range an online audience of 1 and half million view for every content posted by media partner FanPages. What have we promised them for the partnership? Logo on social adv and on below the line adv (flyer, A3 poster, in location 1 billboard for partners logo).
TEAMS:
Organisation team
- Federica Caglioti / Co-Founder / Festival Director
- Francesca Sansotta / Co-Founder / Bar Manager
- Debora Gentile / Co-Founder / Artisans Manager
- Cristina Pullano / Line Up Manager
- Elena Bitonte / PR Manager
- Ilenia Raffaele / Assistant
- Carmen Morello / Intern
- Claudia Fisciletti / Intern
- Nuria Vadalà / Volunteer
- Sarah Sestito / Volunteer
Location set up team (about 30 people)
- Federica Caglioti / Creative Director
- Giorgia Visani / Set Up Director
- Massimo Caglioti / Carpenter
- Interns from Catanzaro Academy of Fine Arts
Communication team
- Federica Caglioti / Creative Director
- Alvino / Artowrk Artist
- Pasquale Caldararo / Video Maker
- Ivan Comi / Video Maker
- Monica Cannavò / Graphic Designer
- Valentina Gianni / Graphic & Web Designer
- Jacopo Buffetti / Web Developer
- Francesco Trunfio / Intern
- Sarah Canino / Intern
Press Office
Dacca agency
Bar team
- Francesca Sansotta / Bar Manager
- Nicole Procopio / Bartender
- Giulio Macrina / Bartender
Runner
- Norberto Sestito / Coordinator
- Matteo Marcucci
- Marcello Resina
- Roberto Resina
MAIN SPONSOR
RedBull
Pixartprinting
Birra Kalabra
QUOTE
GQ Italy
Artribune
Living Corriere
Made In Italy
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Skills
- Marketing
- Art Direction/copywriting/creative/digital/build/campaigns
- Event Concept
- Exhibition Curation
- Social Media Digital Strategies
- Events Organisation
- Art and Creative Direction
- Digital Maketing
- Live Events
- Event Magagement
Education
Art Direction and CopywritingIED Roma
- Rome, Italy
Diploma di Maturità ScientificaLiceo Scientifico Luigi Siciliani
- Province of Catanzaro, Italy
Awards
Artsy Gif of The DayArtribune
Best gif art of the day by Artribune, one of most important Art Magazine in Italy.
The award-winning Gif is part of the IOSONOF series, whose giphy channel has reached 44 millions views in 2017.
www.giphy.com/iosonof
"iosonof's GIFs feature vintage portraits, with a twist. The portraits are faceless and instead filled carefully with dreamy landscape footage, where you'd usually expect to see smiles and eyes. The effects are stunning and somewhat haunting, like watching a spirit having a dream."
quote by GIPHY ART DepartmentCalabria's Most Innovative Project 2016Gazzetta del Sud
Me, Maria Francesca Sansotta and Debora Gentile like SUPERBO's co-founders, we were awarded by "Corriere del Sud" newspaper (Calabria's major newspaper, south of Italy) for exCOMAC project.+ Show more