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I've always been passionate about new technologies. I started my career as a web Journalist in Naples, Italy and learned about the impact of social media on readers’ behaviour. I moved to London, started a Postgraduate course in web authoring and got a certificate in Viral Marketing. In my spare time, I love cooking, eating out with friends and travelling. Thoughts Good content always has an objective; it’s created with intent. It therefore carries triggers to action. (Ann Handley) Persuasion is often more effectual than force. (Aesop) Content is Fire and Social Media is Gasoline (Jay Baer)Locked Pro Plan feature