Federico Fornasari

creative production director



  • Fashion
  • Advertising
  • Events
  • Film
  • TV
  • Visual Arts
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Companies I’ve worked with

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  • M&C Saatchi

    M&C Saatchi

    • Advertising

Work history


Creative Production Director

M&C Saatchi

Apr 2015
  • Milan, Italy
  • Full Time
  • CREATIVE PRODUCTION DIRECTOR \ M&C SAATCHI ITALIA Federico was born in Milano, where he pursued a multidisciplinary education encompassing both economics and visual arts. He has 10 years of experience as an integrated and executive producer, leading creative teams in developing and implementing innovative marketing programs for wide ranging clients. He specialises in managing cross-platform production of advertising programs including integrated campaigns, live events, activations, interactive experience, experiential design, TV-spots, non-traditional advertising. Federico is interested in photo, art, video, typo, tech, magazine, book, sport, reportage, research, creating and developing multimedia content and cross project for creative industry. Gained valuable industry experience working with international production companies and advertising agencies where he produced for clients such as: Alpitour, Accenture, Adidas, Acer, Unilever, Vodafone , Mc Donalds, Eni, Generali, Google EMEA, YouTube EMEA, BNL, Danone, Ray-Ban, Patrizia Pepe, Nivea, Gazzetta dello Sport, Corriere della Sera, Miele, Beko, Fiera Milano, Henkel, Mars, Vichy, Ferrero, Fendi, Bulgari, Bertrand, Pershing, Dompè, Kme, Kairos, Samsung, RAI, Sky, Telecom Italia, Sony, Slam-Jam, Carhartt, La Martina, MaxMara, Unicredit, PlayStation, Nike, Zodiak, Freemantle, Fastweb, Bmw, Mini Cooper, Motorrad, Becks. He has strong working relationship with his networks in New York, London and Berlin. RESPONSIBILITIES: - Managing all of the agency’s production workflow from brief to completion, from a creative, financial and management point of view. - Researching and managing a network of creative talent, from directors to visual merchandisers, from graphic designer to make up artists. Allocating and cost-controlling complex integrated production budgets Management of all pre and post production inclusive but not limited to client presentations, team selection, contract negotiation, schedules, estimates, VFX/SFX/CGI, music, radio, and sound design. Supporting Business Affairs department in its duties (financial agreements, contracts, buyouts releases, intellectual property management). SKILLS - Quick learner, detail oriented - team leader with excellent communications and organisation skills - Technical and creative insight - Cross media talent scout - Revenue oriented - Processes and workflow optimization - Connection and link - Combining analytic and economics skills with disruptive thinking - Teamwork - Skilfull and competent in all the elements involved into projects - Versatile, hard-working - Excellent negotiation and problem-solving skills - Photo and video maker - Coming from different fields: Illustration, graphic design, photo, video, postproduction, CGI, props, mock up, radio, music, digital and interactive, location, scouting, talent and artist management, copyright, budgeting, planning and production set-up, travelling, AWARD AS M&C SAATCHI PRODUCTION DIRECTOR : -ART DIRECTORS CLUB AWARD 201T 1 Gold \ Outdoor \ Bmw Motorrad 1 Bronze \ Design-Btl \ Mini 2 Shortlist \ Branded Content + Outdoor \ MINI 1 Shortlist \ Design \ MINI 1 Shortlist \ Media Arts \ Bmw Motorrad AWARD AS TBWA INTEGRATED PRODUCER : -EPICA AWARD 2014 2 Epica award \ Design + illustration \ Smok-ink -ADCI AWARD 2014 3 Silver \ Smok-Ink \ Illustration, Art-Direction, Social 3 Bronze \ Life Frames \ Integrated, Branded Content, Promo 1 Bronze \ Gazzetta dello Sport \ Art Direction 1 Shortlist \ Design \ Smok-Ink -CANNES LIONS 2014 1 Shortlist \ Branded Content & Entertainment \ Smok-Ink 1 Shortlist \ Design \ Smok-Ink -AWARDS 2014 \ Sony Life Frames: -Key Award - Interactive Key Award -NC Award - Best Integrated campaign - Technology / Consumer Goods - Communication Grand Prix - Technology / Consumer Goods -CANNES 2013: Shortlist \ Best use of digital media \ Bref Balls Dream Band -ADCI 2013: Gold \ Photography \ Pershing Yacht Art -ADCI 2013: Silver \ Integrated media \ Bref Balls Dream Band -ADCI 2013: Bronze \ Branded digital content \ Bref Balls Dream Band -ADCI 2013: Shortlist \ Music and sound design \ Bref Balls Dream Band -TDC 2013: 2013 Winner \ Pershing Yacht Art -NC Digital AWARDS 2013 \ Pershing Yacht Art\ Bref Balls Dream Band: -1st Prize in BEST DIGITAL INTEGRATED CAMPAIGN -1st Prize in BEST EXECUTION -1st Prize in BEST CONSUMER ENGAGEMENT -1st Prize in BEST MEDIA STRATEGY -2nd Prize in BEST INSIGHT -ADCI 2013 1 Bronze / Social&NoProfit / Ambient / #ToiletThink 1 Shortlist / / Social&NoProfit / Film / #ToiletThink -ADCI 2012 1 Silver / Integrated / Design the future of your Brand with YouTube 1 Silver / Digital / Design the future of your Brand with YouTube 1 Shortlist / Print /Google -EPICA AWARDS 2012 1 Shortlist \ Piracy Publication (Print cat.) \ Google -CANNES LIONS 2011 2 Shortlist \ Design \ Piracy -EUROBEST 2011 1 Shortlist \ Design \ Piracy -ADCI 2011 1 Shortlist \ Internet film \ Patrizia Pepe -CANNES LIONS 2011 \ Firstfloorunder 2 Shorlist \ Design \Selfpromotion