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Branding director for Sofia (Residential and Office building designed by Cesar Pelli)
Led sales for an average of 500 homes simultaneously with prices ranging from US$50K - US$900K. Directed design for housing projects, including urban design, exterior and interior of houses and sales showrooms. Creative Director for all advertising and branding with an allocated US$15M per year. Duplicated annual sales for 2006 and 2007, reaching annual US$150M. Directed 35 on-site sales representatives and 15 office-staff members.
Foundation in Fina Art Practice
Masters in Business Administration