Federico Redaelli

Freelance Photographer

London, United Kingdom
Locked Pro Plan feature



  • Fashion
  • Film
  • Art Photography
  • Commercial Photography
  • Fine Art
  • Film Acting
  • Business Development
  • Direct Sales
  • Project Management
  • Digital Video
  • Production Assistant
  • Age 26-35
  • Photoshop
  • Lightroom
  • Prop Making and Finishing

Companies I’ve worked with

  • Burberry


    • Fashion and Textiles

Work history


Freelance Photographer

Photopoise Ltd

Jun 2014
  • Owner and Director - Photography and Filmmaking Services • Portrait photography for different purposes (Model/Actor's portfolio, engagement photos, experimenting with lights) • Live music events photography (Acara Events) • Producer and Assistant DoP for the independent short film "Shades of Red" • Travel and Street photography • Interiors photography for "Osteria di Porta Cicca" restaurant - Milan, Italy


Freelance Sales Team

Alexander Mcqueen

Nov 2012 - Jul 2016
  • Selling Pre-Collections and Main (Fashion Shows) of Menswear and Womenswear, both Accessories and Ready-To-Wear during sales campaign in Milan and Paris Showrooms.


Area Manager Gucci Childrenswear Europe


Mar 2010 - Jul 2012
  • • Manage the start-up of the childrenswear Project together with the Wholesale and Franchising Director and the childrenswear Senior Sales Manager, in cooperation with the Business Planning Dept., Merchandising Dept., Marketing and Communication Dept., Customer Service and Logistics, Store Planning Dept., members of the BOD. • Carry out the budgeting process prior to the Sales Campaigns and monitor the sales performances in the Showrooms (Milan and Florence), liaising with clients in order to achieve the forecast Sales Budgets and Targets, directing and managing the Sales Staff. Carry out the post-campaign integration and analysis of the sales data. • Travel across relevant areas throughout Western Europe, Eastern Europe and Italy, to manage the business relationships with existing clients and further develop the Distribution network. • Manage the Franchising and Wholesale clients’ Trade Marketing projects together with the WW Marketing Dept.


EMEAI Wholesale & Franchising Department Coordinator


Aug 2009 - Apr 2010
  • Monitor and coordinate the budgeting process prior to the Sales Campaigns, in cooperation with the Planning Department • Monitor the sales performances during Selling Season in the Showrooms (Milan and Florence) and act as a support to the Wholesale Managers’ activity, directing and giving guidelines to the Sales Staff and creating hourly reports, keeping the Director up-to date about the current situation in comparison with the Budget and Target figures. • Carry out the post-campaign integration and analysis of the sales data for the following areas: Eastern Europe & Middle East, Western Europe, Italy. • Travel across selected areas in Europe and assess potential new Wholesale clients, create presentations related to such points of sale in order to provide them to the Wholesale Managers and Director for final evaluation • Create Key Performance Indicators analysis tools for the monitoring of performance of points of sale at retail level. • Liaise with existing clients, the Product Development Department, Wholesale & Franchisees Gucci Customer Service Office, and the Sales Campaign and Merchandising Operational Flow Manager.


Showroom & Visual Merchandising Assistant


Mar 2009 - Aug 2009
  • Support the Showroom Manager, Showroom Assistant Manager and Showroom Samples Coordinator on all operations and procedures related to the effective running and maintenance of the Showroom. • Assist the Visual Merchandising Team in the set up of the Showroom pre-selling season • Assist the Showroom Samples Coordinator for the receipt of all non-apparel samples prior to market, photographing, cataloguing and logging all received items onto the master database. • In charge of managing the maintenance of the Visual Merchandising guidelines for the luxury Prorsum line garments and non-apparel samples during selling season.


Worldwide Retail Training Intern


Aug 2008 - Mar 2009
  • • Assist the WW Retail Training, Practices and Standards Director • Organise the Seasonal Retail Technical Training Events for regional training directors (EMEA, America, Japan, Asia Pacific). This implies liaising with the Logistics Department, Regional Training Directors, and attending technical training sessions.


Art Department Prop-maker

One Eye Productions

Jun 2008 - Jul 2008
  • • Art Department - Prop-maker for "Valhalla Rising" • The role involved creating props to be used for the shooting of Nicholas Winding Refn's feature film "Valhalla Rising". • Liaised with Art Department Managers, Producers, Art Director.


Stand-by Photographer’s Assistant

Gik Piccardi Photographer

Feb 2004 - Jul 2006
  • • Freelance Stand-By photographer’s assistant. • Runner Duties • In charge of props and lighting & mounting/demounting set. • Liaised with models, producers, hair and make-up



MA Photography

University of the Arts, London Central Saint Martins

Aug 2014 - Jun 2016


    Acting for Film

    New York Film Academy Los Angeles Campus, CA

    Jun 2011 - Jul 2011


      MSc Management International Marketing

      University of Glasgow

      Aug 2006 - Jun 2007


        Sc(hons) BEconomics and Management for Arts, Culture and Communication

        Bocconi University Milan

        Aug 2003 - Jun 2006