Felicity Dudley

Creative SEO Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Events PR
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing

Work history

Currently

Creative SEO Manager

Forward 3D

Jun 2014

2014

Organic Performance Consultant

Creare Communications

Mar 2012 - May 2014
  • • Plan, implement and monitor both SEO and social campaigns for SME’s. • Responsible for the day-to-day management of a team of 8 account executives, who combined had over 50 clients. • Ensuring that team targets are met, including retention, upsell and performance based targets. • Personally responsible for a portfolio of clients campaigns. • Maintaining a high level of communication with clients, including a full understanding of their business and expectations. • Reporting to clients on an ongoing basis, using tools such as Google Analytics, Google Trends, Majestic SEO and Ahrefs. • Ensuring that a comprehensive long-term strategy is in place for each campaign, based on the goals of the business. • Carrying out ongoing industry research specifically based around the top local SEO ranking factors, using tools such as Webmaster Tools, Open Site Explorer, Copyscape etc. • Responsible for the allocation of a client’s budget and ensuring that tasks have been implemented to a high standard and meet the needs of the campaign. • Managing risk clients and working with them to keep them on board and retain their business. • Responsible for spotting opportunities within a clients campaign and ensuring that these are addressed and presented to the client. Also ensuring the teams sales target is met, on a monthly basis. • Teaching, training and conducting individual 1-1s with team members, ensuring they hit individual team goals.

2014

Social Media Executive

Active Internet Marketing

May 2013 - May 2014
  • • Create a social media product for SME’s and devise a strategy that can be implemented across a number of clients. • Attend client meetings in order to further understand the clients initial business needs. • Continue on going communication with clients to ensure their core messages, branding and KPI’s are being portrayed correctly across all social channels. • Research and stay up to date with all social media news. • Utilise tools social listening tools such as NUVI to benchmark and monitor successes or failures within campaigns. • Carry out customer profiling as well as brainstorming sessions before beginning any new campaign. • Report on any results after carrying out a campaign.

Education

2011

English Literature

Sheffield Hallam University

Aug 2008 - Aug 2011