About me
I am creative and eager Marketing Manager with excellent skills in developing initiatives across online and offline channels. I have a proven ability to improve brand awareness, drive revenue and increase social visibility.
With over 5 years in the Marketing / Digital Marketing industry, working on clients such as John Lewis, Ralph Lauren and Kurt Geiger, I have an in-depth understanding of successful marketing strategies.
Excellent communication skills have generated award winning content marketing campaigns. I approach every task with a ‘can-do’ attitude with the ability to bring out the best in the team and ensure everyone is working to their strengths.
Projects
- #ThisIsNewLook User Generated Content MarketingWhen tasked by New Look to create an innovative campaign for the brand, Forward3D identified that the key requirement would be to reignite conversation surrounding the fashion store. With the escalating importance of influencers on social media, it was imperative to introduce New Look into the conversation and encourage people to respond. This would increase site visibility and traffic whilst giving New Look customers, and therefore New Look, a stronger voice. Forward3D created a User Generated Content Campaign, #ThisIsNewLook, asking customers to upload their photos to the website, or on Instagram using the hashtag. A unique landing page featuring these photos was created specifically for the campaign. Promotional activity ran across paid search, paid social, email, display, instore, and a heavy emphasis was placed on SEO and influencer outreach. The reporting dashboard allowed New Look to recognise the most popular items through click engagement and social likes. Identifying these items has enabled New Look to shape future business decisions and find new potential influencers that could be utilised for future campaigns. This gave the brand not just instant promotion, but also a wider knowledge base regarding their audience's preferences, and valuable insight into trends and influencer voices. The campaign was so successful that it exceeded its traffic target by 43% and revenue by 380% within its first month, surpassing any content ever created by the agency. New Look’s online social voice also grew by 1106% MoM through using the campaign hashtag.
Work history
Marketing ManagerForward3D
100 Leman St, Whitechapel, London E1 8EU, UKFull Time
PR
- Fully in charge of liaising with journalists and PR agencies to identify opportunities for thought leadership pieces, comments or interviews of senior management staff for both Forward3D & international sister site, Locaria
Social Media (Organic & Paid)
- Full execution on all social media channels (LinkedIn, Facebook, Twitter, Instagram & G+) for both Forward3D & Locaria
- Report on monthly social & organic / paid search numbers
- Live coverage of events organised by / external to the agency.
- Promotion post-event including content creation (news page, blog post, thought leadership piece) and distribution - organic & paid
Event Management
- Full authority on organising corporate events (including abroad) within the given budget - sourcing venue, arranging appropriate layout, organising catering and liaising with AV companies (incl. video recording for post-event promotion)
- Liaising with senior staff members speaking at the event on content, producing collateral etc.
- Liaising with the Finance Department (invoices)
- Producing collateral pre- and post-event in collaboration with the
Design
- Participating in the email marketing pre- and post-event to ensure maximum attendance of top prospects
Email Marketing & CRM
- Internal and external email campaigns via Mailchimp and Pardot for staff (owned), existing clients (owned) & prospects (teamwork) - automation rules, drip campaigns, lead nurturing
- Working in collaboration with the Lead Gen Team for the sourcing and retention of leads
SEO & Content
- Updating the website with relevant content produced by myself in collaboration with the relevant teams/individuals, incl. case studies, award entries, white papers, market overviews, news and blog posts
- Ongoing optimisation of the website (desktop & mobile)
Creative SEO Manager
- 100 Leman St, Whitechapel, London E1 8EU, UKFull Time
- Responsible for the development of digital creative content across John Lewis, Kurt Geiger & Ralph Lauren.
- Heading up all creative campaigns from start to finish within the account. Including initial ideation, gathering data, overseeing blogger communication and events, as well as reporting on post campaign results.
- Carrying out audience profiling using tools such as TGI and Comscore in order to create content pieces relevant to specific brand personas.
- Collating data and insights in order to create both short and long terms digital strategies.
- The direct line manager for the Content Marketing Manager and two / Account Executives, with responsibilities that include appraisals, 1-2-1 catch ups, training and disciplinary action.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Events PR
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
Education
English Literature
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