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I am creative and eager Marketing Manager with excellent skills in developing initiatives across online and offline channels. I have a proven ability to improve brand awareness, drive revenue and increase social visibility. With over 5 years in the Marketing / Digital Marketing industry, working on clients such as John Lewis, Ralph Lauren and Kurt Geiger, I have an in-depth understanding of successful marketing strategies. Excellent communication skills have generated award winning content marketing campaigns. I approach every task with a ‘can-do’ attitude with the ability to bring out the best in the team and ensure everyone is working to their strengths.
PR - Fully in charge of liaising with journalists and PR agencies to identify opportunities for thought leadership pieces, comments or interviews of senior management staff for both Forward3D & international sister site, Locaria Social Media (Organic & Paid) - Full execution on all social media channels (LinkedIn, Facebook, Twitter, Instagram & G+) for both Forward3D & Locaria - Report on monthly social & organic / paid search numbers - Live coverage of events organised by / external to the agency. - Promotion post-event including content creation (news page, blog post, thought leadership piece) and distribution - organic & paid Event Management - Full authority on organising corporate events (including abroad) within the given budget - sourcing venue, arranging appropriate layout, organising catering and liaising with AV companies (incl. video recording for post-event promotion) - Liaising with senior staff members speaking at the event on content, producing collateral etc. - Liaising with the Finance Department (invoices) - Producing collateral pre- and post-event in collaboration with the Design - Participating in the email marketing pre- and post-event to ensure maximum attendance of top prospects Email Marketing & CRM - Internal and external email campaigns via Mailchimp and Pardot for staff (owned), existing clients (owned) & prospects (teamwork) - automation rules, drip campaigns, lead nurturing - Working in collaboration with the Lead Gen Team for the sourcing and retention of leads SEO & Content - Updating the website with relevant content produced by myself in collaboration with the relevant teams/individuals, incl. case studies, award entries, white papers, market overviews, news and blog posts - Ongoing optimisation of the website (desktop & mobile)
- Responsible for the development of digital creative content across John Lewis, Kurt Geiger & Ralph Lauren. - Heading up all creative campaigns from start to finish within the account. Including initial ideation, gathering data, overseeing blogger communication and events, as well as reporting on post campaign results. - Carrying out audience profiling using tools such as TGI and Comscore in order to create content pieces relevant to specific brand personas. - Collating data and insights in order to create both short and long terms digital strategies. - The direct line manager for the Content Marketing Manager and two / Account Executives, with responsibilities that include appraisals, 1-2-1 catch ups, training and disciplinary action.
- Plan, implement and monitor both SEO and social campaigns for SME’s. - Responsible for the day-to-day management of a team of 8 account executives, who combined had over 50 clients. - Ensuring that team targets are met, including retention, upsell and performance based targets. - Personally responsible for a portfolio of clients campaigns. - Maintaining a high level of communication with clients, including a full understanding of their business and expectations. - Reporting to clients on an ongoing basis, using tools such as Google Analytics, Google Trends, Majestic SEO and Ahrefs. - Ensuring that a comprehensive long-term strategy is in place for each campaign, based on the goals of the business. - Carrying out ongoing industry research specifically based around the top local SEO ranking factors, using tools such as Webmaster Tools, Open Site Explorer, Copyscape etc. - Responsible for the allocation of a client’s budget and ensuring that tasks have been implemented to a high standard and meet the needs of the campaign. - Managing risk clients and working with them to keep them on board and retain their business. - Responsible for spotting opportunities within a clients campaign and ensuring that these are addressed and presented to the client. Also ensuring the teams sales target is met, on a monthly basis. - Teaching, training and conducting individual 1-1s with team members, ensuring they hit individual team goals.
- Create a social media product for SME’s and devise a strategy that can be implemented across a number of clients. - Attend client meetings in order to further understand the clients initial business needs. - Continue on going communication with clients to ensure their core messages, branding and KPI’s are being portrayed correctly across all social channels. - Research and stay up to date with all social media news. - Utilise tools social listening tools such as NUVI to benchmark and monitor successes or failures within campaigns. - Carry out customer profiling as well as brainstorming sessions before beginning any new campaign. - Report on any results after carrying out a campaign.