I am a creative, strategic and data-driven digital and social media director with a love of brilliant content and storytelling in whichever form it takes. I have a wealth of knowledge in the Motorsport, Automotive, Technology, Entertainment and Music sectors working with some of the world’s largest Consumer and B2B brands including Mercedes-AMG F1 Team, PUMA, Red Bull, Pure Storage and Universal. My mission is to build brands and businesses an engaged following with valuable, insightful and authentic content to reinforce their core values, driving conversions, brand awareness and customer loyalty.Locked Pro Plan feature
- Working across EMEA NBC Universal network channels including E!, Universal TV, Studio Universal, SYFY, Movies 24 and Telemundo to maximise performance of their social and digital channels. - Leading digital execution of show launches for Project Blue Book, Marvel’s Runaways, Siren, Future Man, The Kardashians, The Bi Life, MET Gala, Oscars, Billboard Awards, and launching the Eleven Eleven VR experience at ComicCon. - Collaborating with marketing teams at Marvel, Disney, Sony, A+E amongst others, hosting influencer events, content production, planning, strategy and talent management and liaison. - Overseeing team leadership, analytics reporting, performance insights, and media agency relations. - Grew channel following by 25%, and doubled engagement rate and active engagements across all network channels by over 50% over a 9 month period. - Won three Promax Global Awards (1x gold, 1x silver, 1x bronze) for social campaigns on Siren and The Resident for SYFY and Universal TV
Working on 360 Digital projects with clients BBC, O2, KIA, NSPCC and OTRO amongst others, budgets 100k+. - Leading social strategy and implementation for BBC Sounds App launch - Managing a small team of content creators, paid social managers and digital strategists to deliver effective social campaigns. - Assisting on pitches for new business within agency.
Clients: - PUMA Motorsport (Scuderia Ferrari, Aston Martin Red Bull Racing, Mercedes-AMG F1, BMW M Motorsport) - Red Bull Air Race - Laureus Sport - Pure Storage - Kevin Magnussen (Haas F1 Team) - Jack Manchester (Blancpain GT) Building the brand and digital channels for Mercedes AMG F1 key sponsors (PUMA Motorsport & Pure Storage), individuals (F1 driver Kevin Magnussen, Blancpain GT driver Jack Manchester) and other motorsport brands (Red Bull Air Race). Also manage live global sporting events (Laureus World Sports Awards) with unique, relevant and engaging content across Facebook, Twitter, Instagram, YouTube and LinkedIn to drive a loyal audience, convert customers and gain new fans. An amalgamation of our recent client campaigns have resulted in a prestigious BT Sport Industry Awards Nomination. Daily tasks: - Copywriting and art directing content plans - Website design direction - Photo shoot direction - Strategic paid targeting across Twitter, LinkedIn, Facebook and Instagram - Reactive posting during race weekends - Client relationships - Influencer strategy and relations - Developer & Designer briefing - Photo & video briefing - Producing analytics reports with insights - Strategy decks for both clients and new business pitches. Key achievements: - Built PUMA Motorsport Instagram a following increase of 25k new followers within 6 months with strategic paid targeting and content direction - Generated over 1.2m social media engagements for the Laureus World Sports Awards #SneakersforGood campaign - Generated growth of 100k Facebook Followers on Pure Pit Wall page in one week after targeted campaign - Launched & directed design project of PurePitWall.com with supporting digital & video campaign - Growth of users of Podium Predictor game to +2000 in first quarter - Generated over 70k visits to PurePitWall.com per month - Launched Kevin Magnussen KM20 brand - Instrumental in Digital Strategy pitch that won PUMA Motorsport & Red Bull Air Race accounts.
Social content, strategy and community management for the McLaren-Honda Formula 1 Team. Producing monthly content plans, reactive content during the races with fast and precise copywriting and content direction, creating team website pages with social integration from key channels. Key influence to the overarching McLaren-Honda digital strategy, created and launched the viral engine characters @HondaPU14 (Fernando Alonso) and @HondaPU22 (Jenson Button). Ultimately making these platforms into a place to be inspired, informed and engaged, for super-fans and new comers to the sport alike. Lost Boys is part of the DigitasLBi family.
Taking social media to the next level for all brands great and small. BORN SOCIAL manages communities online, helping brands and businesses - of all shapes and sizes - to leverage the social web effectively. The mission is to be the world’s leading social media management agency for challenger brands. www.bornsocial.co.uk BORN SOCIAL is powered by The Eleven: www.theeleven.co.uk Working on FMCG products in the food and drink sector, restaurants, fashion brands, B2B and digital services. Implementing influencer strategy, Geo-targeting audiences, developing Snapchat strategy and building meaningful conversations over Twitter, Facebook and Instagram.