About me

I am a senior 3D designer with a passion for engaging and immersing people within 3D environments, whether physical branded interiors or in online virtual spaces. I am fascinated by the way people interact with an environment and strive to find new ways to create meaningful, exciting and engaging experiences. Having worked extensively on bespoke brand activations, events and retail spaces from concept through to final implementation, I have recently begun exploring 3D design within virtual environments. I think that the limitless possibilities offered by the digital environment is incredibly exciting, particularly linking physical and virtual spaces through motion graphics and VR or AR activations. I have a collaborative approach to design and enjoy working closely with clients and design teams to find the best solutions to the brief.

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Projects

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  Greenalls Canalboat EventIn 1761, Thomas Dakin aged 25, created the first ever London Dry Gin setting up the distillery that would become Greenall’s in Warrington. His unique recipe came from a mixture of local ingredients and global spices that where being transported down the Bridgewater canal, which ran alongside his distillery. This project was a self initiated collaboration with graphic designer, Rebecca Matthews, to help engage with a younger audience by celebrating this amazing story of a young entrepreneur. Taki
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  Speaker - ClockHOW CAN I COUNTER OUR THROWAWAY MENTALITY TOWARDS HOUSEHOLD ELECTRONICS? For this self initiated project, I decided to examine everyday household items both in terms of function and our relationship with them. I wanted to move away from the throwaway mentality we have towards electronics and create something that is simple, adaptable and more environmentally conscious. I chose a speaker and a clock - two objects often merely regarded in terms of their function - transforming them almost into bea
• Funct Furniture RangeHOW CAN I CREATE A COHESIVE COLLECTION OF BEDROOM FURNITURE WITH A FOCUS ON FUNCTIONAL SIMPLICITY? For this project I was interested in creating a range of super functional, minimalist furniture with a focus on the tactility of these objects we interact with on a daily basis. I wanted the pieces to sit comfortably within a space and not dominate, whilst also (in the case of the chest of drawers) provide a large amount of storage. I achieved this through the use of rounded corners, chamfered ed
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  Sushilicious Retail DesignHOW CAN I REFLECT THE ESSENCE OF JAPAN IN A SHIPPING CONTAINER? Sushilicious is a Japanese restaurant in Box Park, Shoreditch. The challenge we faced with this project was the limited space, with the restaurant being inside a shipping container, making it very long and narrow. Working with a graphic designer, we decided to turn the length of the space into a key feature, focusing on lighting and wall graphics to draw people’s gaze through the space to the kitchen at the end. The client was keen
• Cloak Retail InteriorHOW CAN I TRANSFORM A FASHION RETAIL SPACE USING LIGHTING? Cloak is a designer fashion store in the heart of Brighton. Despite their exciting products, prime location and large space they identified their problem as being the lack of interior design and poor natural light (due to north facing windows). My concept for the space was to transform the low lighting into an asset, treating the space almost like an exhibit, using strategically placed lights to draw attention to key products, as well a
• Expanding the Merrell Brand experienceHOW CAN WE EXPAND THE MERRELL BRAND TO A YOUNGER AUDIENCE? This project was a collaboration with a graphic designer to see how we could expand the audience of Merrell, an established outdoor brand through an interior space. We wanted to see how we could engage with a more youthful urban audience, by extending the idea of ‘the great outdoors’ to include the urban environment. We wanted to champion young, active people within the urban environment and connect them to this shoe that would have th

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Projects credited in

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  Greenall's GinCelebrating the heritage of the Greenall's brand and their innovation that led to the creationg of the first ever London Dry Gin. Greenall’s wanted a packaging design that celebrated their British heritage, whilst appealing to a younger audience. This design takes it’s inspiration from the innovative beginings of Greenall’s gin. Thomas Dakin, created the first ever London Dry Gin in 1761, setting up the distillery that would become Greenall’s in Warrington. His unique recipe came from a mixture
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  Merrell Pop Up ShopMerrell is an outdoor clothes and footwear brand, which for 30 years has been making durable clothes and shoes for the outdoor adventurer. We wanted to see if we could expand the audience of Merrell and speak to a more youthful and urban audience. This project was a collaboration between Felix Proctor and Rebecca Matthews, combining our skills of interior and graphic design to create a pop up shop and accompanying promotional materials. We were keen to get across the durability of the Merrell

Work history

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Designerfelix proctor design
Jun 2015London, United KingdomFreelance
I am a senior 3D designer with a passion for engaging and immersing people within 3D environments, whether physical branded interiors or in online virtual spaces. I am fascinated by the way people interact with an environment and strive to find new ways to create meaningful, exciting and engaging experiences. Having worked extensively on bespoke brand activations, events and retail spaces from concept through to final implementation, I have recently begun exploring 3D design within virtual environments. I think that the limitless possibilities offered by the digital environment is incredibly exciting, particularly linking physical and virtual spaces through motion graphics and VR or AR activations. I have a collaborative approach to design and enjoy working closely with clients and design teams to find the best solutions to the brief.
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3D DesignerDandelion & Burdock
Aug 2018 - Sep 2018London, United KingdomFreelance
Creating 3D Visuals for a dynamic animated experiential event which would be projection mapped onto a life size stage, for a High Profile Client.

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Skills

• Autocad
• Solidworks CAD 3D
• Design for Manufacture
• Adobe
• Furniture Design
• 3ds Max
• Cinema 4D
• Event Design
• 3D Visualisation
• Interior Design

Education

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B.A (hons) Fine ArtUniversity of Brighton
Sep 2010 - Jun 2013Brighton, United Kingdom
Whilst at university I was able to explore design from a Fine Art perspective, focusing not just on the functionality of an object or space but also the multi-sensory way people experience them. This has become a continued passion of mine, as I still am fascinated by the way that people react and interact with textures, shapes and light.
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Foundation Degree, Fine ArtUniversity of Cumbria
Sep 2009 - Jun 2010Carlisle, United Kingdom

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