Born in Edinburgh , I’m a fashion obsessive, literature and art fiend and sustainability enthusiast. Striving towards a career in the fashion industry, I am passionate about getting involved in working in the growing business of making fashion more sustainable. I have a background in fashion retail, marketing and writing and am currently writing all about shoes (one step closer to my dream of an Imelda Marcos inspired shoe collection) for a leading UK footwear retailer.
Copywriting for social media and email. Developing strategy for creating content that represents 'who' schuh is. Creating Blog Content. Assisting in the general marketing activity of the brand.
Writing fashion previews, reviews and features for both the online and print editions of TheSkinny, an independent cultural publication. Assisting on photo shoots with the Fashion Editor. Feature interviews with industry professionals. Working to tight deadlines, and enhancing focused briefs with my own writing style and creative flair.
Masters degree in International Fashion Marketing Awarded prize for Joint Best Dissertation for thesis researching how to extend fashion product life-span and reduce waste through emotionally durable design. Modules including: Digital Fashion Branding & Delivery; Consumer Led Fashion Marketing; Fashion Buying and Logistics; Strategic Decisions in the International Fashion Marketplace; and Contemporary Issues for Business & Society.
Awarded prize for Joint Best Dissertation for thesis researching how to extend fashion product life-span and reduce waste through emotionally durable design.