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Fernando Barbella

Creative Director | Maker | Author | Digital since 1996

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director - Executive Creative Director

Projects

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Do you really want to delete project NIKE - Air Live Show?

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Do you really want to delete project AUDI - The Mind Race?

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Do you really want to delete project SIGNS FROM THE NEAR FUTURE?

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Do you really want to delete project NIKE - 5 runners, 650,000 followers?

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Do you really want to delete project AUDI - Colors?

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Do you really want to delete project AUDI - Start-Stop app?

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Do you really want to delete project KITKAT - Break Claus?

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Do you really want to delete project KITKAT - Valentines Break?

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Do you really want to delete project NIKE - InterTwitter Race?

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Do you really want to delete project AUDI - The mark of the Classic?

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Do you really want to delete project MICROSOFT - MS-DOS Mobile?

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Do you really want to delete project AUDI - You'll never drive alone?

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Do you really want to delete project KITKAT - Park. Break. Share.?

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Do you really want to delete project AUDI - That's Football?

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Do you really want to delete project KITKAT - Software Update?

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Do you really want to delete project BIRRA 08 - Cats In The Dark app?

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Do you really want to delete project VW - Blocked Images?

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Do you really want to delete project AUDI - Attention Test?

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Do you really want to delete project PEPSI - Pecsi?

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Do you really want to delete project GATORADE - Day Vs Night Challenge?

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Do you really want to delete project VW - Click if you can?

About me

I started my life in digital advertising in 1996 at a small software development company in Buenos Aires, then I joined OgilvyInteractive Argentina early in 2000. I was made Creative Director in 2002, overseeing a team that included creative and production with the main task of driving creative integration for Motorola, American Express, Dove, Santander Bank, Coca-Cola, Sprite, FIAT, Kodak, IBM, Lenovo, Gillette and Panasonic, among others. Early in 2007 I was promoted to Creative Director of OgilvyInteractive Latina South, leading teams and projects both in Argentina and Chile markets, working on Brahma Beer, Nestlé, Hellmann's, Kraft and Huggies. I joined BBDO Argentina as Interactive Creative Director in December 2007, moving on to the Experiential Director role in 2010, working on Nike, Gatorade, Pepsi, Cheetos, 7up, Head & Shoulders, Lay´s, Doritos, Claro and Mercedes-Benz, among others. The agency became the most awarded in the interactive arena for 3 years in a row. In June, 2011, I moved on to DDB Spain, to be Executive Creative Director, leading both local and global integrated and digital campaigns for Audi as well as helping the agency to leverage the opportunities of the digital landscape with other clients such as Volkswagen, Schibsted Media Group and Movistar. I joined J. Walter Thompson London in 2014 to be Global Creative Director on Microsoft Lumia and Nestlé.

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Skills

  • Advertising
  • Art Direction
  • Digital
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • TV Campaigns
  • Mobile
  • Experiential Activations

Work history

Currently

Global Creative Director

JWT

Oct 2014
  • Full Time
  • Leading global integrated campaigns for Microsoft Lumia as well as helping the agency to leverage the opportunities of the digital landscape.

Education

1997

Bachelor

Universidad de Buenos Aires

Mar 1993 - Nov 1997
  • Buenos Aires, Argentina