Fernando Pereira
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Fernando Pereira

Creative Art Director / DesignerBrazil
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Fernando Pereira
Available

Fernando Pereira

Creative Art Director / DesignerBrazil
About me
Working as a creative brought me the best life experiences I`ve ever had. And every day I try to get the best of it. Nowadays I work as a creative at REF+T, one of the biggest local digital agencies in Brazil. Before that I had the opportunity to work as a freelancer at Grey Brazil and Havas Worldwide. In 2014 I was invited to join the NBS agency`s creative team. NBS is part of the Dentsu Aegis Network and it`s based in Rio de Janeiro city (what a city!) and working there has brought me many professional and life experiences. Before all of that, in São Paulo, which is my hometown, I had the honor and joy of being part of Leo Burnett Tailor Made`s creative team for almost 3 years. And from 2009 to 2012 I was lucky to work at DDB Brazil. I also believe that creativity can be exercised in many ways. And as I say, I try to get the best of it every day.
Projects
  • FIAT . RONALDO
    FIAT . RONALDOCAMPAIGN TO PROMOTE THE FIAT ONLINE MEGA SALE. THE TV SPOT HAS RONALDO DRESSED AS A “FISH-MAN” BRINGING A GIANT SALTY OYSTER WITH ALL ACCOUNTS THAT PEOPLE HAVE TO PAY AT THE BEGINNING OF EVERY YEAR. THE CAMPAIGN ALSO FEATURES TWO PROMOTIONAL FILMS AND A VISUAL IDENTITY. CONCEPT: YOU CAN`T ESCAPE FROM THE ACCOUNTS AT THE BEGINNING OF THE YEAR, BUT YOU CAN STILL BUY YOUR FIAT CAR WITH LOW IPI (A FEDERAL EXCISE TAX ON THE MANUFACTURING OF GOODS). 
  • AKATU . DOE O VERSO
    AKATU . DOE O VERSOTO ENCOURAGE THE AUDIENCE TO DONATE TO AKATU INSTITUTE, A NON-PROFIT ORGANIZATION IN BRAZIL, AND SHOW OUR MISSION TO EDUCATE AND MOBILIZE SOCIETY FOR CONSCIOUS CONSUMPTION, WE CONVINCED SOME OF OUR BRAND PARTNERS: SCHIN (BEVERAGE), SAMSUNG, CLEAR CHANNEL, FOUR MÍDIA GROUP AND CIELO, TO DONATE THE BACK PART OF THEIR MEDIA SO WE CAN ADVERTISE THE INSTITUTE AND PROVE THAT IT`S POSSIBLE TO REUSE IN FAVOR OF CONSCIOUS CONSUMPTION. CONCEPT: IF YOU THINK LIKE US AND BELIEVE THAT CONSCIOUS CONSUMPTION CAN MAKE A SUSTAINABLE FUTURE, DONATE TO AKATU.
  • MERCADO LIVRE . BLACK FRIDAY
    MERCADO LIVRE . BLACK FRIDAYCAMPAIGN TO ADVERTISE MERCADO LIVRE BLACK FRIDAY DEALS, WHICH HIGHLIGHTS THE BEHAVIOR OF DIGITAL GENERATION CONSUMERS AND SHOWS THE ADVANTAGE OF NEVER LEAVE THE CELL PHONE. CONCEPT: NEVER LEAVE YOUR PHONE.
  • FIAT . DUCATO
    FIAT . DUCATOWE HAVE TRANSFORMED A SIMPLE EXPANDED POLYSTYRENE PROTECTION INTO AN NEW MARKETING MEDIUM. WE DESIGNED AND PRODUCED POLYSTYRENE PACKAGING PIECES IN THE SHAPE OF A TINY FIAT DUCATO CARGO. NADIR FIGUEIREDO, WHICH IS THE LARGEST MANUFACTURER OF GLASS IN THE COUNTRY USED THIS POLYSTYRENE DUCATO CARGO PACKAGING IN THE DELIVERING OF FRAGILE ITEMS TO IT`S CLIENTS: THE SMALL AND MEDIUM COMMERCIAL BUSINESS OWNERS THAT COULD BENEFIT FROM A VEHICLE LIKE THE DUCATO. CONCEPT: FIAT DUCATO CARGO. THE SAFEST WAY TO TRANSPORT YOUR GOODS.
  • TERRAZUL . ALIMENTOS
    TERRAZUL . ALIMENTOSPOSTER CAMPAIGN FOR TERRAZUL. A SOCIO-ENVIRONMENTALIST NGO BASED IN BRAZIL.
  • ZEEG . COMO SE FAZ UM SOM
    ZEEG . COMO SE FAZ UM SOMCAMPAIGN FOR ZEEG SOUND PRODUCTION. MOST PEOPLE HAVE NO IDEA HOW SOUNDS WORK IN COMMERCIALS. TO SATISFY THEIR CURIOSITY WE CREATED MASS MAILINGS THAT SHOWED HOW SOME OF THEM ARE MADE. THE FIRST ADVERTISING PIECE TAUGHT THAT THE SOUND OF A BROKEN BONE CAN BE MADE OUT OF A PORTION OF NOODLES; THE SECOND ADVERTISING PIECE SHOWED THAT THE SOUND OF COCKING A GUN CAN BE MADE BY USING A STAPLER; AND THE THIRD ADVERTISING PIECE SHOWED THAT THE SOUND OF THE HEART IS MADE BY STRETCHING OUT TISSUES OVER AND OVER. THE CAMPAIGN ALSO FEATURES PRINT ADS. CONCEPT: ZEEG SOUND DESIGN. WE KNOW HOW TO DO IT.
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Work history
    Senior Creative
    São Paulo, BrazilFull Time
    Clients: Tupperware, Dafiti, Mercado Livre and Make-A-Wish Brazil.
    Freelance Art Director
     - São Paulo, BrazilFreelance
    Clients: Gillete.
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Skills
  • Digital/ Print
  • 5. Illustration
  • Advertising Artwork
  • Presentation Boards
  • Creative Arts
  • Socia Media
  • 11. Photoshop
  • Brand Storytelling
  • Art Direction
  • Graphi Design
Education
    Bachelor’s Degree in Advertising and Communication
     - 
    1 Year Commercial Course
     - São Paulo, Brazil
    Art Direction and Copywriting
Awards
    Clio Awards - Bronze
    Cannes Lions - Shortlist
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