About me
Hi there,
Thanks for stopping by. Before we get started however, a little about me...
Originally from Rio de Janeiro, I am a London-based digital designer whose career first began in Brazilian web-based graphic design. Upon moving to London, I looked to expand my expertise into marketing and business development, where graphic design remained a pivotal role. In more recent years, my graphic design work has benefitted grately from my marketing background; extending creative consultation to support wider strategic and business-lead client objectives.
While I continue to explore a diversity of creative approaches, my work has typically gravitated toward the cleaner and more effective design styles - both practically and visually. As my work has progressed over the years, exploring typography and colour use has become a key interest of mine, which is often reflected strongly in my designs.
I hope you enjoy browsing this site, and if you are interested in seeing my full portfolio, or discussing more with me directly - let’s grab a coffee!
Best,
Fernando
Projects
- BRISTOL CITY COUNCILBristol is the largest centre of culture, employment and education in the West Country and one of the most vibrant and dynamic cities of the United Kingdom. For this specific brief, it was requested a complete brand design overhaul that could be used for both printed and online collateral. The design concept was based on integration, links and vibrancy, represented by the colours and lines taken from the bridges that are local landmarks. The angular shapes in the logo and identity represents technology, innovation and the lines are a reference to connection and local bridges.
- HERMAN MILLER CORPORATE REPORTCorporate reports usually lack excitement and bring a lot of overwhelming information regarding a company's performance. The underlying theme the client wanted to communicate was 'innovation' as this is the basis of the company's reputation. The challenge was to make it into something interesting, playful and that could represent the company's values and identity in an effective and interesting way. The design and typesetting was kept simple and clean, utilising outlines of the furniture produced by Herman Miller in a playful way transmitting the idea of creativity and innovation.
- BUSHWICK FESTIVALThe Bushwick community is located in Brooklin, New York City. It's annual festival is an entertaining celebration of local artists, activities and local cosine. For this brief I was asked to design a piece that reflected the vibrancy, regeneration and culture of the area. I based my concepts on typography, colours and carnival inspired patterns with an slick and sophisticated twist.
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Work history
Graphic Designer
Worked as full-time Graphic Designer for two years at DMN Digital Media / Kazoo Agency—Then did some freelance work for them from London. Some samples of my work can be found on my website under the ‘Past Life’ session.
Sales & Marketing Manager
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Project managing the development of the brand ‘230 Bishopsgate’ including a website, marketing collateral and social media channels and all sales and business development activities.
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Skills
- Advertising
- Events
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Environment
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
Graphic Design
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Graphic Design
Web Technology
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Digital Design