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Fi McCrindle

Membership and Volunteer Development Officer

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Writer - Photographer

About me

A warm, friendly and professional individual with good interpersonal skills and the ability to deal with people from all walks of life with a ready smile, tact and diplomacy. Aware of and interested in brand development and the creation of an engaged target audience, through current role within the Marketing team at the Workers’ Educational Association and through a co-founded website of travel guides called Voyage Collective. Well versed in the power of digital marketing having successfully completed a Digital Marketing Strategy course at the London College of Communication. Skilled in the art of search engine optimisation, used to targeted posting on different social media channels as well as creating and managing content calendars. Interested in photography, writing, food, travel and music as well as more cerebral pursuits such as reading and politics.


  • Events
  • Relationship Management
  • Social Media
  • Content Marketing
  • Digital Strategy
  • Website and Digital Management
  • Photograghy
  • Lightroom Photoshop Indesign Premierepro

Work history


Membership & Volunteer Development Support Officer

Workers’ Educational Association

Dec 2014
  • Through business partnerships and targeted social media campaigns, the main focus of this role has been the development and implementation of initiatives aimed at providing new ways to engage, recruit and support members and volunteers for the UK’s primary adult education charity. Working with stakeholders from corporate executives to recent refugees, this role has been dependent on the ability to build, manage and sustain relationships regardless of status. Focused on creating content and developing digital and communications strategies within the marketing team at the WEA, responsibilities have included writing content for the Intranet, the external facing website and national email communications. Through Facebook and Twitter, this role has seen the growth and engagement of a committed online community and increased membership and contributions. Main responsibilities: • Co-ordinating national initiatives, including with corporate partners like Lloyds Bank. Duties included organising and promoting opportunities for Lloyds colleagues to volunteer and promoting sign up through e-newsletters and face-to-face presentations. • Responsible for monitoring budgets. • Working with leadership of both corporate and charity sides via the facilitation of strategy days. • Creating, shaping and presenting new business ideas to potential corporate partners. • Supporting and delivering external campaigns via mass e-mail communications, social media and e-petitions. • Writing and uploading content to the intranet and external facing webpages. • Writing and authoring materials for an online learning platform. • Managing the national Facebook and Twitter accounts, increasing engagement and reach to followers on all platforms. • Providing regular communication with students, volunteers and high profile Ambassadors. • Researching and writing a range of monthly newsletters, call to action mail-outs, case studies, web pages and leaflets. • Taking photographs at WEA events, filming and editing promotional videos using Adobe Premier Elements Pro. • Shaping and drafting the membership, volunteer and marketing business plan.


Co-founder, Writer and Photographer

Voyage Collective

May 2014
  • A passion for travelling and food resulted in working with a small team to create a website of travel guides called Voyage Collective. Co-founding this website helped to focus on marketing objectives and help to understand the importance of identifying and growing target audiences. Main responsibilities: • Researching and writing content for the website • Taking and editing photographs using Adobe Photoshop and Adobe Lightroom • Scheduling and promoting website content through Facebook, Twitter and Instagram • Designing and creating copy for print in Adobe InDesign • Monitoring analytics and reach • Thinking creatively about new content that will further engage online followers


Volunteer Support Assistant

Workers’ Educational Association

Jul 2014 - Nov 2014
  • Main responsibilities: • Increasing the diversity of active members and volunteers at the WEA.? • Building and maintaining relationships with ambassadors for the WEA. • Monitoring multiple e-mail inboxes to manage volunteer and membership enquiries. • Creating, managing and disseminating the results of surveys through websites like SurveyMonkey.? • Co-ordinating teleconferences for internal networks.? • Organising a national award ceremony for the WEA, collecting and collating candidate’s stories for a shortlist of nominees, creating promotional materials for the event and building relationships with award winners across the charity. • Launching a corporate volunteering programme with Lloyds Banking Group. The programme required planning and tracking to ensure the development of a sustainable partnership, cost effectiveness and the successful profiling and reputation building for both parties. ? • Developing brand awareness in groups not ordinarily exposed to the work of the WEA.



Politics with Sociology

Loughborough University

Aug 2011 - May 2014