Filip Gonzacenco

Filip Gonzacenco

art directorRomania
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Connections
Matt Willey
Christopher Sutton
Micaela McLucas
Filip Gonzacenco

Filip Gonzacenco

art directorRomania
About me
Advertising aficionado, Born in the 20th century. I like to have 2 or 3 breakfasts in the morning.
Projects
  • Piraeus Bank - You are the true value
    Piraeus Bank - You are the true valueFor the launch of the new Piraeus Bank 0 commission payroll card, we invited people to rediscover what the true values really are. We launched an online platform where, before they could apply for a payroll card, people could discover stories from those who knew how to give a true meaning to money. The stories helped to inspire people into discovering their true value and their true meaning.
  • PHILIPS - Ideas for the future
    PHILIPS - Ideas for the future“Innovation and you” is not only a tagline Philips is using, but something really tangible with a huge impact on our life. “Idei de viitor” (Ideas for the future) was born to make people realise that innovation is here for bringing a positive change to our life. The CSR campaign chose the subject of Romanian children and their future. People were invited to propose projects that they believed could help resolve issues in the child development stages. At the end of the project, Philips helped making this projects reality, proving that the brand is not only innovative when it comes to developing products, but also when it comes to real problems that have a huge impact on life.
  • Philips - Ironing Stations
    Philips - Ironing StationsIroning can be annoying and even scary. Luckily Philips found a way into making this a child’s play thanks to their new steam stations. In a cross-country European campaign, we introduced new ways of having your garments look ace. Each market had their own message developed, but I personally preferred the one who translated into monsters and fun.
  • STRONGBOW
    STRONGBOWThe number one cider in the world is here! For Romania, the launch of Strongbow seemed to be a success that took everybody by storm. The local media named this launch as the event of the season and soon Romanians got so fond of the drink the all the internet was buzzing. From Instagram to Facebook, when Strongbow was posting something, thousands of likes where there to approve.
  • Mega Image (Delhaize) - Megachic
    Mega Image (Delhaize) - MegachicSaving the environment could be fashionable. This was the challenge we came to solve. Mega Image launched a competition on its Facebook page where it invited designers to propose a new image for the Mega Image reusable shopping bag. The reason behind it was not any less important than saving the environment. And we did it, we managed to make Mega Chic a fashion icon and reduce considerably the waste of plastic bags that suffocate Romania.
  • PHILIPS - Click and style
    PHILIPS - Click and styleClick and Style is the new shaver made by Philips addressed to a target at the age of the first important decisions. We were speaking with a target eager to tackle life with freedom, fun and personal style. Pe barba ta, the name of the anthem we’ve created and also the name of the campaign translates to “be on your own beard”, which means “be on your own”. The track made in collaboration with Marius Moga became a hit in just a few days from launch, becoming the summer’s hottest tune. Online, a VIP weekend alongside Marius Moga on a yacht was offered to the best beardy who entered the “be on your own” contest. The Facebook page who’s content I helped create became an ABC for the “pe barba ta” type of style.
Work history
    Ogilvy logo
    Ogilvy logo
    Art DirectorOgilvy
    TCB (taking care of business)
    Ogilvy logo
    Ogilvy logo
    Creative InternOgilvy
     - 
    Got the nickname "Don Felipe" in a matter of days. Spent weeks figuring out how to explain my parents and my university colleagues what I was really doing.
Skills
  • Advertising
  • Art Direction
  • Digital
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Premiere
  • Idea
  • Creative Art Direction
  • Cannes
Education
    Cannes Semester
     - 
    Cannes preparation semester. Won the competition for Cannes Young Lions Romania. Got to represent my country at Cannes Young Lions 2015 Cyber competition.
    Civil Engineering
     - 
    Even my dreams were math and physics related
Awards
    Romanian Cannes Young Lion
    cyber competition