Work history
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Project ManagerImpacting Digital
Porto, PortugalInternship
As a Project Manager at Impacting Digital (a consulting firm dedicated to digital transformation projects and digital marketing), I was responsible for:
- All five stages of a project, from project initiation, definition of scope and planning, execution, planning, controlling, and project closure;
- Reporting, which included an analysis of project expenditure and profitability, resource time allocation, resource capacity, best practices;
- Creating and Implementing processes and procedures.
Skills
- Project Management
- Marketing
- Analytic Skills
- Microsoft Office
- Teamworking
- Team Management
- Communication Skills
- SEO
Education
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Master in Marketing and Strategyuniversity of Minho
- Braga, Portugal
- Thesis title: "Online Music Streaming Services: What motivates consumers' intention to go premium? A study of the factors that may influence the intention to adopt Music as a Service".
The main purpose of this research was to understand which motivations and platform attributes influence the consumer's motivation to use the paid version of a music streaming service.
- Main subjects: Marketing Management, Marketing Research, Corporate Strategy, International Marketing Strategy, Entrepreneurship.
- Academic Highlights: Paper presented at 5th International Consumer Brand Relationships Conference in Porto, Portugal.
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Bachelor in Economicsuniversity of Minho
- Braga, Portugal
Main subjects: Microeconomics (Introductory and Advanced Microeconomics, Game Theory, Industrial Economics), Macroeconomics (Introductory and Advanced Macroeconomics, International Monetary Economics), Econometrics, and Management (Corporate Finance, Accounting)