Filippo Selden

Marketing Director

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  • LocationMilan, Italy

About me

 

I am a creative rationalist. I like legos and numbers, but also art and logic. I don’t believe in black and white. Everything can be looked at differently. Anything can be great. I have 16 years of experience in marketing management, but I still curious as the first day. I never cease to challenge myself. I never allow myself to be dull or bored. I never stop looking ahead or asking questions. For me, passion and quality are two faces of the same coin. I am an omnivorous all-rounder. I have strong digital and branding skills developed in major media companies. My experience has been gained in diverse situations and business sectors, ranging from multinational companies and start-ups, to small companies. This variegated background has enabled me to always deliver important results through problem-solving, analysis and strategic planning. I have managed to finalize complex co-marketing, advertising and licensing deals with key companies like Fiat, P&G, Mattel, Disney, B&L, Mondadori, Espresso Group. I am used to work under stress and in multi-faceted scenarios, where I have reached objectives through creativity and precise execution. I am very passionate about my work and I like to transmit my enthusiasm to others. Relationships, presentations and public speaking are definitely my thing. But life doesn't revolve only around work. At least it shouldn't. I am lucky enough to teach at a Master in Branding & Advertising, because I am firmly convinced that we need to pass on what we have learned and it's an activity that it's incredibly gratifying. I write on a Blog about advertising, so I also wear a journalist hat every month, which is great because it forces me to nurture my writing skills. I also mentor for CoderDojo to help kids programming so I can have fun hacking stuff on weekends. Happily married, father of two fantastic kids. I clean my dishes.

Skills

 

  • Teaching
  • Advertising
  • Digital Media
  • Branding
  • Digital Content
  • Radio Commercial
  • TV Film Commercial
  • Websites
  • Presenting
  • Brand Management
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Media Relations
  • Web Page Design

Work history

Currently

Visiting Professor @masterbrand

IED Istituto Europeo Design

Mar 2009

Currently

Contriibuting Writer

Advertising Week Social Club

Nov 2013

Currently

Marketing Director

Advance

Sep 2008

2008

Head of Catalogue Marketing

EMI Music

Sep 2006 - Jun 2008

2006

Head of Strategic Marketing

Universal Music

Jun 2001 - Aug 2006

2001

Marketing Manager

Eday

Mar 2000 - Jun 2001

2000

Web Project Manager

CREA

Apr 1999 - Mar 2000

1999

Webmaster

Proedi Group

Nov 1997 - Apr 1999

Education

1999

Economics

Università Degli Studi DI Pavia

Aug 1990 - May 1999