About me

I am a very experienced, innovative and respected photographer and art director. For over 20 years, I have enjoyed a highly creative career, shooting the great the good and the glittery around the world for Vogue, the Guardian and Observer Magazines and many more. My fashion shoots and portraits for both corporate and editorial clients have broken the mould and created new visual narratives. I have become renowned for mastering the dreaded “group shot” - no group too large or diverse, no location too cluttered or crazy! My clients come to me for stylish, vibrant, energetic, and sometimes irreverent images. My project #MotherWorks celebrates the lives of the UK's working mums, the women who hold the economy up with one hand and a baby with the other. It gives the businesses who host the exhibition a unique opportunity to represent and recognise their working mothers and the enormous, unsung contribution they make. The exhibition has been shown in the Houses of Parliament for International Women’s Day 2020, was part of the London Design Trail and The Royal Photographic Society's 100 Heroines exhibition and has appeared in many workplaces and community spaces. Hadley Freeman, a Guardian columnist wrote about and appears in the exhibition and book. There were articles in The Telegraph for IWD 2020 and in Marcommnews. 50overFifty celebrates women over 50 working in the insurance industry. Women who despite their years of experience and detailed knowledge and understanding can often feel ignored and sidelined. The 50 photographs have been seen in workplaces all over the UK. #CorporateQueer celebrates the lgbtq+ community and their allies and encourages employers to invite everyone to bring their whole selves to work. First shown at Broadgate for Pride 2021, it was also displayed in the Houses of Parliament for LGBTQ+ history month in February 2023 and with 40 new portraits added was on show outside Guildhall, Gresham St, EC2 for Pride 2023. #SportingQueer celebrated the LGBTQ+ community in the world of sport in the Olympic year 2024. The pictures were displayed at the London Marathon, Team GB offices and the Paris Olympics. I have been a regular contributor to Vogue since 2004 and worked on the seminal Observer Life Magazine with Wayne Ford and Jennie Ricketts. Other clients include: Arts Council England, Cancer Research, Elle, Elle Deco, EMI, ES Magazine, Esquire, Gina Shoes, Guardian Weekend, Harpers' Bazar, Hugo Boss, Ikea, Marie Claire, Marie Curie, MGM, Mix Mag, MoJo, Nivea, Plan International, Q, Select, Standard Life, Tatler, The Telegraph, Telegraph magazine, Terrence Higgins Trust, Thames and Hudson, Time Out, Universal Music and many more.

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Projects

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  SportingQueerA celebration of LGBTQ+ people and their allies in the world of sports from grassroots to elite level. The exhibition was launched at the Team GB offices in June 2024 for Pride.
• 1

  #CorporateQueer photogrpjhy exhibitionWe added to the original CorporateQueer exhibition to make a fabulous show of 108 portraits and stories of lgbtq+ people and their allies on show outside Guildhall for Pride in June 2023.
• 1

  50overFiftyA photography exhibition and book, created in collaboration with Katrina and Michaela - see first picture, to celebrate wonderful women over 50 working in the UK insurance industry.
• 41

  CorporateQueerA photography exhibition celebrating lgbt+ professionals and encouraging employers to invite everyone to bring their whole self to work.
• 8

  #CorporateQueerI am so excited to launch #CorporateQueer, a new exhibition and spectacular event to celebrate Pride in The City of London this September. I will be photographing some wonderful LGBTQ+ people and allies from the corporate world and presenting their photographs and stories with the help of Mazars UK and some other (soon to be announced) wonderful sponsors.
• 14

  #MotherWorksA photography campaign for International Women's Day, Mother's Day and every day.

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Projects credited in

• 212

  International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit
• 61

  Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
• 2

  Mothers of InventionComplete branding for Mothers of Invention, a female-led creative collective dedicated to changing the way women are represented within media and advertising. They work with innovative entrepreneurs, brands and organisations who value progress, creativity and gender equality. MoI are passionate about connecting with women and telling their stories.
• 5

  Stillness in the City
• 1

  International Womens Day Brixton
• #MotherWorks Event

Work history

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Photographer, Creative DirectorFiona Freund
Oct 1997London, United KingdomFreelance
Portrait/fashion photographer, working for Observer Life, Vogue, Weekend Guardian and various corporate clients.

Skills

• Portrait Photography
• Group Work
• Exhibition
• Event Collaborating
• Art Direction
• Retouching
• Collaborations
• Community Art
• Exhibition Coordinating
• Pubic Speaking

Education

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Photography A-levelNorth West Kent College
Sep 1993Tonbridge, United Kingdom

Awards

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AOP New commerAOP