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I am a Lifestyle & Fashion Journalist with a Masters degree in Fashion Journalism from the London College of Fashion. I have three years of writing experience with skills in both long-form journalism as well as copywriting. I possess an advanced know-how of writing impactful copy and producing tailored product descriptions to drive conversion rates.
- Manage fashion and editorial content for KidsofDada - Responsible for development, design, presentation of the brand - Production of visual content and graphics for website, social media channels and all digital platforms - Writing copy, editing and producing written content for website as well as Dada Magazine - Sourcing merchandise and liaising with fashion brands
Assisted the Fashion Editor through research, content selection to produce editorial content and to assist primarily with special features for the September issue.
- manage and maintain visual aspect of Prada Asia Pacific flagship store - inventory management of props and maintenance of lights and fixtures - identify and propose solutions to enhance merchandise on shop floor - bridge between retail and visual merchandising team
To develop highly articulate and aware fashion commentators who have sound research ability and strong written and visual communication skills.
Studying the establishment of the fashion industry, its internationalization drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.