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Fiona Ma

Content Writer

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About me

I am a Lifestyle & Fashion Journalist with a Masters degree in Fashion Journalism from the London College of Fashion. I have three years of writing experience with skills in both long-form journalism as well as copywriting. I possess an advanced know-how of writing impactful copy and producing tailored product descriptions to drive conversion rates.


  • Fashion
  • Wordpress
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Writer
  • Blogger
  • Copy Writing and Editing

Work history


Editorial Contributor


Jan 2018
  • London, United Kingdom
  • Freelance
  • - Lead front row coverage at Erdem and Christopher Kane - Authored event stories covering Jimmy Choo, Melissa Shoes and YNAP - Managed the London Fashion Week schedule - Monitored and flagged news stories related to the retail landscape for editors - Assisted with general research and day-to-day WWD operations


Content Writer


Jul 2017
  • London, United Kingdom
  • Freelance


Features Intern

The Sunday Times

Oct 2017 - Oct 2017
  • London, United Kingdom
  • Internship


Digital Marketing and Editorial Assistant

Fashion Crossover-London

Oct 2016 - Mar 2017
  • London, United Kingdom
  • Freelance


Content Editor


Oct 2015 - Jul 2016
  • London, United Kingdom
  • Freelance
  • - Manage fashion and editorial content for KidsofDada - Responsible for development, design, presentation of the brand - Production of visual content and graphics for website, social media channels and all digital platforms - Writing copy, editing and producing written content for website as well as Dada Magazine - Sourcing merchandise and liaising with fashion brands


Fashion Editorial Intern

Tatler Magazine

Jun 2015 - Aug 2015
  • Hong Kong
  • Internship
  • Assisted the Fashion Editor through research, content selection to produce editorial content and to assist primarily with special features for the September issue.


In-store Visual Merchandiser


Aug 2013 - Jun 2014
  • Full Time
  • - manage and maintain visual aspect of Prada Asia Pacific flagship store - inventory management of props and maintenance of lights and fixtures - identify and propose solutions to enhance merchandise on shop floor - bridge between retail and visual merchandising team



MA Fashion Journalism

London College of Fashion

Sep 2015 - Dec 2016
  • To develop highly articulate and aware fashion commentators who have sound research ability and strong written and visual communication skills.


Graduate Diploma in Fashion Management

London College of Fashion

Sep 2014 - Jun 2015
  • Studying the establishment of the fashion industry, its internationalization drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.


Political Science Major

University of British Columbia

Sep 2009 - Jun 2013
  • Vancouver, Canada