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Fiona Ma

Content Writer

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Projects

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About me

I am a Lifestyle & Fashion Journalist with a Masters degree in Fashion Journalism from the London College of Fashion. I have three years of writing experience with skills in both long-form journalism as well as copywriting. I possess an advanced know-how of writing impactful copy and producing tailored product descriptions to drive conversion rates.

Skills

  • Fashion
  • Wordpress
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Writer
  • Blogger
  • Copy Writing and Editing

Work history

Currently

Content Writer

Farfetch

Jul 2017
  • London, United Kingdom
  • Freelance

2017

Features Intern

The Sunday Times

Oct 2017 - Oct 2017
  • London, United Kingdom
  • Internship

2017

Digital Marketing and Editorial Assistant

Fashion Crossover-London

Oct 2016 - Mar 2017
  • London, United Kingdom
  • Freelance

2016

Content Editor

KidsofDada

Oct 2015 - Jul 2016
  • London, United Kingdom
  • Freelance
  • - Manage fashion and editorial content for KidsofDada - Responsible for development, design, presentation of the brand - Production of visual content and graphics for website, social media channels and all digital platforms - Writing copy, editing and producing written content for website as well as Dada Magazine - Sourcing merchandise and liaising with fashion brands

2015

Fashion Editorial Intern

Tatler Magazine

Jun 2015 - Aug 2015
  • Hong Kong
  • Internship
  • Assisted the Fashion Editor through research, content selection to produce editorial content and to assist primarily with special features for the September issue.

2014

In-store Visual Merchandiser

Prada

Aug 2013 - Jun 2014
  • Full Time
  • - manage and maintain visual aspect of Prada Asia Pacific flagship store - inventory management of props and maintenance of lights and fixtures - identify and propose solutions to enhance merchandise on shop floor - bridge between retail and visual merchandising team

Education

2016

MA Fashion Journalism

London College of Fashion

Sep 2015 - Dec 2016
  • To develop highly articulate and aware fashion commentators who have sound research ability and strong written and visual communication skills.

2015

Graduate Diploma in Fashion Management

London College of Fashion

Sep 2014 - Jun 2015
  • Studying the establishment of the fashion industry, its internationalization drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

2013

Political Science Major

University of British Columbia

Sep 2009 - Jun 2013
  • Vancouver, Canada