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I'm a freelance graphic designer and art director based in London, fascinated by design’s ability to change behaviours and promote positive action. Before going freelance last year I was a senior member of the studio at the NSPCC, and I now work with a range of clients and studios – predominantly in the not-for-profit and private sectors.Locked Pro Plan feature
Since going freelance last year my clients and agencies that I've joined have included Battersea Power Station, Shelter and Them – an agency that specialises in interior graphics.
Member of the charity’s in-house design team, where our primary focus was to create work that empowers and protects children. We rebranded the charity in 2014, aiming to shift the public’s perception away from the ‘cruelty charity’ image it had afforded from the Full Stop campaign, towards a more positive and solution-focused one; and developed the identity for campaigns such as Talk PANTS, which aims to teach children how to stay safe from abuse. Projects included designing identities for services, events and campaigns, print, exhibition graphics, art direction and working with corporate partners. As a senior member of the team I was also responsible for leading my own projects and mentoring juniors in the studio.
Myself and my team at the NSPCC beat Marks and Spencer, the BBC and Prostate Cancer UK to win Best In-House Design team at the Fresh Awards for our NSPCC rebrand.