Work history
Individual Giving OfficerAlzheimer's Society
- London, United KingdomFull Time
Managed multi-marketing campaigns to reach cold consumers through TV, paid social, PPC and Face to Face marketing.
Management and liaison with external agencies and suppliers.
Effective data analysis to identify patterns and opportunities for marketing campaigns to reach new consumers.
Presenting to fundraising agencies to brief them on campaigns and motivate them to deliver results.
Achievements
Key lead in launching a first-to-market fundraising product to sign up potential donors. Over-exceeded its monthly target by 50%.
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Junior Brand ManagerHasbro
- London, United KingdomFull Time
Managing four national brands of Hasbro Gaming simultaneously (Kids, Preschool, Entertainment and Travel). Under my management I have implemented 50+ successful multimedia campaigns on brands such as Hungry Hungry Hippos, Operation, Connect 4, Mousetrap, Twister, and Pie Face.
Identifying business development opportunities to drive sales and increase brand growth and awareness
Developed and presented full year brand strategies to upper management and key stakeholders e.g. Tesco, Amazon, Argos, Disney, Paramount
Confident and experienced as brand ambassador for Hasbro Gaming
Creating/developing relationships with key partners through integrated marketing activity and business development strategies
Briefed, coordinated and managed marketing campaigns on multi-media platforms (TV, VOD, YouTube, Facebook, PPC)
Experienced at managing, liaising and briefing external agencies to ensure they deliver excellent content and campaigns.
Ensuring that research-based insight underpins all marketing campaigns (e.g. organised quantitative research, personally writing the questionnaire to understand 6-8 year olds engagement and interest in Twister)
Analysis of marketing and sales data to monitor brand performance and current market trends
Creating content and writing copy for social media platforms
Confident at handling budgets, ensuring that spend is maximised and that the opportunity is viable
Constantly working in collaboration with multiple internal teams to deliver successful campaigns
Achievements
Grew ‘Preschool Gaming’ by 16% in 2017, outperforming competitor set
Grew ‘The Mousetrap Game’ by 12% in 2017, reversing historical decline
Grew ‘The Fantastic Gymnastics Game’ to #1 new kids game in NPD Games market
Briefed and organised LadBible content to emotively connect to audiences during Christmas, delivering 13M+ impressions and 4M views
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Skills
- Marketing