Florence Hendriks
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Florence Hendriks

Art Director/Project ManagerLondon, United Kingdom
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Florence Hendriks
Available

Florence Hendriks

Art Director/Project ManagerLondon, United Kingdom
About me
I am an experienced Project Manager who has been working as a freelance Art Director on large-scale commercial productions for the past five years. My studies specialised in concept development, something I enjoy and am extremely comfortable with. I am used to preparing storyboards and pitches for clients at short notice as well as managing big budgets and overseeing projects from development to delivery. On childhood holidays I carved wooden boats with my grandfather, making sails out of handkerchiefs. This is where my love for making beautiful things began. Many years and little boats later I studied Design for Performance at Central Saint Martins. During my degree I assisted internationally recognised Performing Arts Designers - Robert Wilson and Theun Mosk amongst others; working on major exhibitions and international productions. I chose my studies because of the diverse possibilities it had to offer, learning a great range of skills including model-making, scenic painting, design conceptualisation and more. As an Art Director I’ve worked on events and product launches for numerous high-profile clients such as the Rugby World Cup, Uniqlo, Dr Martens, Johnnie Walker, Smirnoff and Asos. For these productions I collaborated and commissioned work by great craftspeople; pattern cutters, embroiderers and woodworkers to name a few. In addition to this, I have extensive ground-level experience working with craftspeople in workshops. I am a confident user of Adobe CS11, Excel, Word, Powerpoint. I learned CAD at University, but have since used SketchUp. From 2011 till 2015 I was Committee Member for the Society of British Theatre Designers and Editor in Chief for the SBTDS' news letter.
Projects
  • Artistic Director, Soho House Halloween Event
    Artistic Director, Soho House Halloween EventResponsible for research, producing presentations, pitching, prop sourcing, making and buying as well as leading a team of assistants and crew during get-in and get-out, whilst liaising with the client; Soho House.
  • Artistic Director for Dr Martens '16/'17 Global Launch
    Artistic Director for Dr Martens '16/'17 Global LaunchDr Martens Pitched, designed and produced presentations for Dr Martens Autumn and Summer Global Collection Launch. Creating exciting display areas that are within the brand guidelines.
  • Senior Assistant Designer to Theun Mosk and Robert Wilson
    Senior Assistant Designer to Theun Mosk and Robert WilsonWalking, Norfolk and Norwich Festival '12 ‘it’s theatre, but not as we know it’ The Telegraph, May 2012 Set over a three mile stretch of the Holkham estate*, Walking is a major collaboration between the Norfolk & Norwich Festival and the internationally acclaimed American director and artist Robert Wilson. Part walk, part theatrical experience and punctuated by gigantic architectural installations along the way, Walking will heighten your senses and thrillingly alter your perceptions of space and time.
Work history
    Assistant Art Director
     - London, United KingdomFreelance
    Working on a variety of exciting events at Goodwood; Launch of the racing season, Food Market, and re-launch Horse Walk Restaurant . For these events I worked on the design; research, make presentations, pitch ideas, order all props and sets from rental companies, overseeing production and a team of builders and assistants during set built, get-in and out.
    Art Director
     - London, United KingdomFreelance
    Dr Martens, 2016/2017 Autumn/Winter Global Launch Art Director Responsible for research, producing presentations, pitching, prop sourcing, making and buying as well as leading a team of assistants and technical crew during get-in and get-out, whilst liaising with the client; Goodwood Staff and Lord March.
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Skills
  • Event Design
  • Production Management
  • Google Sketchup
  • Abobe Creative Suite
  • Microsoft Office
  • Scenic Painter
  • Welding
  • Costume Design
  • Pattern Cutting
  • Film/video Editing
Education
    BA(Hons) 2.1
     - London, United Kingdom
    Design for Performance, Central Saint Martins, University of the Arts
    Foundation Studies Art and Design
     - 
    3 Main Subjects: Product Design, Fashion Design and Design for Performance
Awards
    Award for Outstanding Cultural and Historical Contribution
    Secondary education dissertation; 'Over-leven in oorlogstijd', About life in war time. A documentation about my Dutch and German relatives and their experiences during WWII.