Florence Hendriks

Art Director/Project Manager

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSet Designer - Costume Designer - Art Director


About me

I am an experienced Project Manager who has been working as a freelance Art Director on large-scale commercial productions for the past five years. My studies specialised in concept development, something I enjoy and am extremely comfortable with. I am used to preparing storyboards and pitches for clients at short notice as well as managing big budgets and overseeing projects from development to delivery. On childhood holidays I carved wooden boats with my grandfather, making sails out of handkerchiefs. This is where my love for making beautiful things began. Many years and little boats later I studied Design for Performance at Central Saint Martins. During my degree I assisted internationally recognised Performing Arts Designers - Robert Wilson and Theun Mosk amongst others; working on major exhibitions and international productions. I chose my studies because of the diverse possibilities it had to offer, learning a great range of skills including model-making, scenic painting, design conceptualisation and more. As an Art Director I’ve worked on events and product launches for numerous high-profile clients such as the Rugby World Cup, Uniqlo, Dr Martens, Johnnie Walker, Smirnoff and Asos. For these productions I collaborated and commissioned work by great craftspeople; pattern cutters, embroiderers and woodworkers to name a few. In addition to this, I have extensive ground-level experience working with craftspeople in workshops. I am a confident user of Adobe CS11, Excel, Word, Powerpoint. I learned CAD at University, but have since used SketchUp. From 2011 till 2015 I was Committee Member for the Society of British Theatre Designers and Editor in Chief for the SBTDS' news letter.

Locked Pro Plan feature


  • Event Design
  • Production Management
  • Google Sketchup
  • Abobe Creative Suite
  • Microsoft Office
  • Scenic Painter
  • Welding
  • Costume Design
  • Pattern Cutting
  • Film/video Editing

People I’ve worked with

View all
  • Petra Reis

    • Message
    • Designer

Companies I’ve worked with

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  • Soho House & Co

    Soho House & Co

    • Other

Work history


Assistant Art Director

Lucy Mitchell Ltd

May 2016 - Sep 2016
  • London, United Kingdom
  • Freelance
  • Working on a variety of exciting events at Goodwood; Launch of the racing season, Food Market, and re-launch Horse Walk Restaurant . For these events I worked on the design; research, make presentations, pitch ideas, order all props and sets from rental companies, overseeing production and a team of builders and assistants during set built, get-in and out.


Art Director

Dr Martens

Sep 2015 - Dec 2016
  • London, United Kingdom
  • Freelance
  • Dr Martens, 2016/2017 Autumn/Winter Global Launch Art Director Responsible for research, producing presentations, pitching, prop sourcing, making and buying as well as leading a team of assistants and technical crew during get-in and get-out, whilst liaising with the client; Goodwood Staff and Lord March.


Art Director

Soho House & Co

Aug 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • Soho House Halloween Event Art Director Responsible for research, producing presentations, pitching, prop sourcing, making and buying as well as leading a team of assistants and crew during get-in and get-out, whilst liaising with the client; Soho House staff.


Art Director


Aug 2015 - Sep 2015
  • London, United Kingdom
  • Freelance
  • Twickenham, World Cup 2016 Corporate Boxes - Société Générale, DHL, Master Card, IMG Senior Assistant Art Director Working as part of the TBA PLC team. I was responsible for research, design, sourcing of props, producing presentations and dressed all spaces whilst managing a team of carpenters, crew and liaising with clients.



BA(Hons) 2.1

Central Saint Martins

Sep 2006 - Jul 2009
  • London, United Kingdom
  • Design for Performance, Central Saint Martins, University of the Arts


Foundation Studies Art and Design

Central Saint Martins

Sep 2005 - Jun 2006
  • 3 Main Subjects: Product Design, Fashion Design and Design for Performance



Award for Outstanding Cultural and Historical Contribution

German Embassy, Amsterdam, NL

  • Secondary education dissertation; 'Over-leven in oorlogstijd', About life in war time. A documentation about my Dutch and German relatives and their experiences during WWII.