Florence Hurley

Content Producer

  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Photographer - Writer


About me

I have a keen interest and over three years experience in multimedia production. I have worked with clients such as Absolut, Cancer Research, Dulux, Nike, Milka, Heineken, Stella DAKS & Valentino. I have also worked in TV with broadcasters such as the BBC & Channel 4. I am reliable, calm, pro-active, focused, agile, creative, invested and very hard-working. Most recently I have been Project Manager on three projects for Absolut Global, as well as Content Producer managing the social, editorial and video content outputs for Dulux UK across all consumer, spec brands and campaigns.


  • Fashion
  • Advertising
  • Film
  • TV
  • Excel
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Premier Pro
  • Keynote
  • Google Docs

Work history


Content Producer


Nov 2015
  • AnalogFolk is a global creative agency. As Content Producer & Project Manager for Dulux UK and the Absolut Global company respectively, I am responsible for the daily work streams, content production, resourcing, project scoping, budgeting, team management, briefing and client relations. I also produced video, animation and photography content for the Dulux social channels with third party crew, in-house teams and freelancers. Most recently I have been the project manager on the Absolut Global account, managing three motion-design projects, the editorial and social work streams and a pitch.


Pitch Producer & Project Manager


Apr 2015 - Nov 2015
  • UNIT9 is a fast paced, innovative production studio. As pitch producer/project manager I manage pitches and productions, scheduling and trafficking projects, assisting in brief creation, ideation, gathering dev estimates, booking resources and driving project timelines. I work with a large team of creative directors/technologists/strategists, designers, technical leads and executive producers. I work with agencies, producers & reps in the UK, San Fransisco, Europe and the Middle East. I am the point person for all day-to-day internal pitch responsibilities and I am involved in all aspects of pitch production from assisting in conceptualising ideas, copywriting, scheduling, budgeting and delivery/presenting to the client &/or agency. Recently my role has extended to assist on productions, as project manager, I am gaining experience in writing up SOW’s, using Ftrack, Merlin and creating internal/client facing production schedules/budgets.


Production Assistant

Visual Artists

Mar 2015 - Apr 2015
  • Visual Artists is a dynamic agency that represents photographers, stylists, art directors and creatives. As a freelance Production Assistant at Visual Artist I worked across a variety of campaigns; assisting the Producer in the organisation of shoots, recces, model fittings, call sheets, budgets, crew management, producing licence agreements, organising castings, producing casting selections for clients, organising logistics of shoots including booking crew & kit, actors, locations, sorting accommodation, organising travel, & producing shoot schedules. I was also required to assist with casting cards using InDesign and Photoshop, as well as copywriting for client facing proposals. I also assisted on set for each campaign.


Production Secretary

Electric Ray

Dec 2014 - Mar 2015
  • The programme is an international entertainment programme, filmed on location in Morocco and in the purpose built studio based in the UK. I was responsible for providing administrative, logistical assistance to the Production Co-ordinator, Production Manager and Line Producer in both the UK during pre-production and on set in Morocco and in the UK studio.



Film Production

University for the Creative Arts

Aug 2009 - May 2013