As a communications & events exec at Nasty Gal, I have expertise in working closely with key editors & stylists, seeking new influencer collaborations, planning international launches & press events and podcast production.
Meanwhile, researching future trends has always been an interest of mine and I will always stop scrolling to read about an emerging macro trend or an article in consumer behavior (The Future Laboratory is great for those!)
In my spare time, you'll catch me trying out the latest foodie spot in London or doing a HIIT workout.
To get a glimpse of some of my past work, please visit my Instagram @fsavianopr
Work history
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Communications & Events AssistantNasty Gal
London, United KingdomFull Time
During my time at Nasty Gal, I learned to cultivate my skills in events by taking the reigns on a number of international influencer and press trips. In particular, an influencer content trip to Ibiza, in which I created a full 4-day itinerary and managed 6 key influencers who had a combined following of 4.8 million followers, resulting in over 150 pieces of Instagram content all free of charge.
Successfully working on the launches for our celebrity collaborations is an achievement of mine. The Cara Delevingne launch was our biggest yet, and in the leadup to the event, I assisted on tracking the running budget, suppliers, VIP dressing list & guest list, and seeding event imagery out to press. The event was a huge success and as a result, we gained over 200 pieces of coverage in our key titles.
Being an avid podcast lover myself, I jumped at the opportunity to create and manage ‘Mouth Off Radio’ and was the first port of call for creative decisions, production, and guests. We had an array of guests on the show including Emily Ratajkowski, Sophia Hadjipantelli & Lucy Watson with over 5000 listeners tuning in weekly.
Working with small budgets is a skill I have mastered during my time at NG. In particular, a yoga event to launch our NG LA fitness range, in which we had no budget. I managed to negotiate to pull off an event for 30 influencer guests.
During my time at Nasty Gal I have had the opportunity to explore many parts of PR & Marketing. My roles were extensive, and I loved the challenge of constantly adapting and stepping up to the plate of a new project or opportunity. My main daily asks were: planning & implementing press days, influencer events, dinners and international trips, managing our international PR teams & agencies to ensure they have up to date assets and were aligned on our activity, writing press releases and keeping strong relationships with key press titles & brand partnerships, admin such as raising Purchase Orders and seeding imagery & samples out to press and reporting coverage.
Skills
- Events PR
- Public Relations
- Communications
- Creative Research
- Consumer PR
- Future Trends
- Strategic Marketing
- Assistant Admin
- Trend Analysis
- Trend Forecasting
Education
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BA Honours in Fashion Design with Management and MarketingNottingham Trent University
- Nottingham, United Kingdom