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• Conducting market research, both qualitative and quantitative, in response to briefs • Gathering and analysing data to derive actionable insights for marketing initiatives • Co-writing creative briefs and presenting strategic direction to the Creative team • Implementing research tools like Warc, LSN, The Grocer and social listening tool, Crimson Hexagon, to gather insight on key audiences and collect industry trends, case studies and competitor analyses for internal and client teams • Writing a weekly inspiration blog for the agency’s website • Accounts: Diageo, House of Vans, JD Sports, Buxton, Gov.UK, Ikano and Veet
Co-created insight and strategy for brand campaigns Worked across different departments (Creative, Strategy and Client Services) Worked accross various brands (CRUK, Google Digital Garages,X-Box, Barclays LifeSkills, NBA UK) Used SEO for traffic generation and engagement on client sites Attended talks from recognised experts in the industry (The Drum, MAA, Google) Enrolled on the Google Squared online course