Fola Enifeni

Fola Enifeni

Strategist, TROLondon, United Kingdom
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Pip Jamieson
Mercedes Benson
Frida Binaev
Fola Enifeni

Fola Enifeni

Strategist, TROLondon, United Kingdom
Projects
  • Marketing Manager at GroExpo - Together Everybody Achieves More (T.E.A.M)
    Marketing Manager at GroExpo - Together Everybody Achieves More (T.E.A.M)GroExpo is a forward thinking group connecting investors with entrepreneurs with brilliant ideas in the Black community in UK and in Africa Established in 2013 with a vision to be a force for positive productive change by being a solution driven outfit in territories where our expertise and investments are mostly needed and where we can have a lasting impact and leave a legacy that is unrivalled. GroExpo has slowly but organically began to galvernise promising partnerships of all types towards
  • Barclays Life Skills Blog: 7 ways to make the most of your revision time
    Barclays Life Skills Blog: 7 ways to make the most of your revision timeWritten by Nicole Taylor & Fola Enifeni Procrastination; we’ve all done it. With so much revision to do it’s so easy to put it off for an extra five minutes to enjoy the finer things in life, like joining in on the jokes going around on your group chat and liking your friends’ photos on social media - suddenly hours have passed and you’re well into watching your third video of the talking goat that’s trending. Sound familiar? Don’t get caught up in the digital cycle. Of course it’s hard to stop
  • Fola Enifeni hails the new generation of Nigerian film makers showcased at the BFI’s Beyond Nollywood festival
    Fola Enifeni hails the new generation of Nigerian film makers showcased at the BFI’s Beyond Nollywood festival Nollywood has told and retold the story of Nigerians over many years and has gained worldwide recognition for it.  It’s a $3bn industry, which surpassed Hollywood as the world’s second largest movie industry by volume, right behind India’s Bollywood, in 2009. But in terms of quality its staple worldview of runs girls and fetish wives and its ritualistic rhetoric has increasingly alienated modern  audiences, especially the young, through its myopic and repetitive style and content. The world has moved on since the direct-to-video release of Chris Obi Rapu’s movie ‘Living in Bondage (1992)’ set the template for what is widely known as ‘Nollywood’ today. While Living in Bondage was innovative the sensationalist and highly moralistic thrillers that have followed at a pace of around 500 a year leave a lot to be desired. But of course Nigeria is much more than this and has a film industry that pre-dates the pop culture of Nollywood and is growing from strength to strength. This was evident at Beyond Nollywood, a three-day film festival at the British Film Institute curated by Nadia Denton, the champion of new Nigerian cinema with an encyclopaedic knowledge of the industry. Beyond Nollywood delivered raw exposure, stories that illuminate what it means to be Nigerian without pretence or a premeditated end. These narratives explored the complex layers of its characters, baring themes that are all too familiar. They told a universally human story of survival, hope, perseverance, morality and loss that even without an understanding of the cultural or social context, still succeeded in emotionally engaging the multi-cultural audience. The thrill of relatable characters, the beaming smiles and loud applause that Beyond Nollywood elicited shows the injustice Nollywood has levied on its audiences by its two-dimensional portrayal of Nigerians and that there is indeed a market and yearning for these works. The festival was the perfect antidote, addressing contemporary issues to the most engaging a compelling way. Three films screened over the weekend highlighted this. The weekend opened on November 18 with a gala premiere of Green White Green. This comical satire tells the story of four youths from different ethnic groups, their journey to achievement and their enduring friendship against all odds. This film cleverly explored how inter-tribal relations differs between young people and the older generation. The following day, ‘Henna’  told the story of a brave girl as she fights against the cultural and religious burden in a patriarchal society that seeks to turn her in to a child bride at the expense of her education. The protagonist valiantly asked her arranged husband-to-be “But I have a choice, right?” Boko Haram’s torment of Nigerian society, especially in the North, was laid bare in the introspective narrative of ‘No Good Turn’. It explored grief and moral conscience; will you kill the terrorist who killed your family while he is sedated and defenceless in hospital bed? If the police inspector whose station he blew doesn’t kill him, will the doctor whose wife he killed? While these stories laid bare the trials and tribulations in Nigeria, I was comfortable to see them played out on screen to an international audience. The characters were familiar and there was intelligence and thoughtfulness in the narratives. Alongside the ills were the good, through economic frustration we saw perseverance, a balance that made the characters human. These stories held a mirror to the Nigerian society; exploring themes like tribal tensions, economic frustration, depression, religious and cultural oppression, especially of women and girls in the North, ripping open the inhibitive boxes in which Nollywood has placed Nigerians. While Nollywood often uses the language of extremities – bad or good, industrious or lazy – Beyond Nollywood captured the nuances, economic, social, religious and cultural subjugation, in a way that Nigerians and even non-Nigerians alike can identify with the humanity and resilience of the characters Nigeria, a multifaceted country boasting of over 250 tribes and languages, a country that ranges from the bubbling city of Lagos to the villages; from the overtly rich to the extremely poor, the story of its people cannot be told through a single lens by an industry that commands so much views as the second largest film industry in the world. Though time is required to undo the harm and regain the trust of many who have given up on the Nigerian film industry, Beyond Nollywood is proof that it can be done with the right support.
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Projects credited in
  • Championing Diversity: this Black History Month, meet 100 creatives inspiring change
    Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d
Work history
    Planner Executive
    London, United KingdomFull Time
    Account Executive
     - London, United KingdomFull Time
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Skills
  • Busines Strategy
  • Research
  • Social Listening
  • Brand Planning
Education
    Certificate
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