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I am an experienced web professional and have worked on a number of entertainment and lifestyle titles. Most recently I was working as Senior Digital Editor at Cedar Communications, managing the Tesco Food account, which involved managing the content for the Tesco Real Food website and all social media channels, as well as ensuring synergy between the online offering and the Tesco print magazine. In addition to recipes, I also created and commissioned videos, blogs posts, features, quizzes, galleries, list articles as well as social-only content like memes and infographics, ensuring all KPIs for traffic, user engagement and commercial sales were met or exceeded.
• Client-facing role managing the editorial output, technical and commercial development of Tesco Real Food website (200,000 monthly unique users) and the Tesco Food social channels, including Twitter (48.3K followers), Instagram (6,500 followers), Pinterest (2,800 followers), YouTube (18,200 subscribers) and contributing to the Tesco brand Facebook page (1.6 million likes). • Develop short and long-term content strategy for both campaign-specific briefs as well as day-to-day running of the site and social channels. • Create and commission a range of content including video, infographics, blog posts, features, galleries, list features, quizzes and social-only content. • Manage a team of four staff members and freelancers including the deputy editor, junior content manager, community manager and social media copywriter. • Respond to all briefs given by client, leading idea sessions and presenting the proposed strategy to the client. • Write and analyse campaign, monthly and weekly reports to determine the level of success, learnings for future campaigns and on-going content strategy.
• Produced engaging and sharable social media content for high-profile consumer brands including Tetley Tea (530K Facebook likes, 94K Twitter followers), Sainsbury Bank (30K Facebook likes) and Sagres Beer (60K Facebook likes). • Devised and contributed to social media campaigns, including how clients should respond or contribute to breaking news or diary events. • Day-to-day maintenance of social media feeds, including social listening and outreach as well as responding to customer queries, feedback and complaints.
• Sub-edited all product descriptions and copy on Burberry.com as well as customer e-newsletters, direct mail, internal training manuals and copy relating to high-profile fashion events, including Men’s Collections and London Fashion Week.
• Editor of the Music section of one of the UK's biggest internet portals, with more than 8 million monthly unique users, generating 10 million page impressions a month. • Created and commissioned original daily content ideas, including features, news stories, galleries, blogs and quizzes. • Devised and managed content and social media strategy for V Festival, including exclusive artist interviews and live sessions, written features, guides, reviews and previews. • Managed day-to-day running of social media channels. • Managed editorial commissioning budget of £120,000 a year. • Analysed user traffic and engagement to ensure aggressive targets for page impressions, video views and unique users are met. • Developed strategy for relaunch, working with commercial and development teams to produce e-commerce tools and overhaul design and structure of the site. • Worked with TV and mobile departments to develop a cohesive, multi-platform content strategy. • Ran a yearly awards campaign, generating traffic through social media and working with internal PR to gain maximum exposure. In 2012 the Virgin Media Awards attracted more than 3 million votes and generated 37 pieces in national and local media. • Undertook three-month secondment to the Celebrity channel in 2011, managing fashion, lifestyle, beauty and celebrity news content.