Fran Betts

Fran Betts

Producer/ Digital Project ManagerLondon, United Kingdom
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Jade Tomlin
Maxim Kroft
Fran Betts

Fran Betts

Producer/ Digital Project ManagerLondon, United Kingdom
About me
I’m a Project Manager/Producer with 11 years experience, working at various production agencies covering digital, AR, MR, DOOH and offline advertising. I have a passion for all things digital and thanks to my varied exposure across brands, clients and media, I can confidently drive and deliver campaigns and facilitate production teams to achieve their full potential. I take a methodical approach to my work and pride myself on completing tasks to deadlines whilst maintaining high standards
  • Unilever: Lynx AI Aitch
    Unilever: Lynx AI AitchZappar Creative Studio team were tasked by Unilever to work on an exciting A.I experience to showcase their new scent that has been perfectly ‘created by robots for humans’. Launched via QR code on the deodorant can, customers are prompted to decode the scent by virtually spraying the deodorant to reveal the code for a chance to win an iconic party with British rapper Aitch.
  • Channel 4: Murder Island
    Channel 4: Murder IslandTo celebrate the launch of Channel 4’s new crime-solving reality TV show, Murder Island, we teamed up with 4Creative on a mobile gaming experience that allows user to fine-tune their detective skills. Provided with clues, tools, and a helping hand from DCI Simon Harding, players needed to crack three different cases to prove they’ve got what it takes to advance through the training and become a detective.
  • Desperados: Rave To Save
    Desperados: Rave To SaveDesperados has launched the next phase of its innovative Rave to Save campaign, as part of its global Pour Some Unusual on Your Usual creative platform. This year, the initiative converts partygoers’ dance steps into rewards the harder they dance, whilst also contributing to donations for charities that champion inclusivity on the dancefloor. Kicking off a series of 10 parties, the launch event held in Amnesia Ibiza, rewarded those who danced the most with an exclusive afterparty headlined by DJ
  • Gü: Love Notes
    Gü: Love NotesLove Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The best-in-class tweets were published on the UK’s largest indoor screen situated at London’s busiest rail station – Motion@Waterloo. Produced by Grand Visual, this light-hearted interactive drive leverages traction from the wider Gü campaign which asks Twitter users to tweet their favorite lyrics, replacing the word ‘you’ with ‘Gü’. The best tweets such as “E
  • Outsmart: Grateful Britain
    Outsmart: Grateful BritainThe UK OOH industry came together to launch ‘Grateful Britain’, a nationwide Linear DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against COVID-19. Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deployed light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, the campaign called out some of the different job roles that are keeping
  • Amazon Prime: Good Omens
    Amazon Prime: Good OmensGrand Visual created an application that appeared to immerse the crowds within apocalyptic scenes from the series. Using Augmented Reality (AR) technology, we were able to attack Times Square with Kraken tentacles, UFOs and raining fish. As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a c
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Projects credited in
  • Google - Make The Most Of Summer - DOOH Campaign
    Google - Make The Most Of Summer - DOOH CampaignThe data-driven campaign showcased Google’s search function with search terms and queries, popular over the Summer. The campaign creative was displayed nationwide on D6 screens and Google’s Old Street site. D6 creative included a localised “shop near me” template consisting of 5 search terms over 6 cities, promoting 72 shops in total. The template creative evolved based on weather and time triggers. The Old Street screens used weather, temperature, time of day and day of week triggers to dyna
  • #VWCollectables - Volkswagen's Iconic car heritage story
    #VWCollectables - Volkswagen's Iconic car heritage storyThe Brief The challenge was to increase brand love on social through Volkswagen’s heritage and some of its more iconic models. To do this, we were inspired by Volkswagen’s heritage fleet to create social content that would take people through time, celebrating our continued commitment to design and lasting quality — virtues that have defined Volkswagens over the decades. Insight While the brand’s heritage is well established with its core demographic, this campaign was aimed at a younger one —
Work history
    Senior ProducerZappar Ltd
    London, United KingdomFull Time
    Senior Digital ProducerJack Morton Worldwide
    London, United KingdomFreelance
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  • Project Management
  • Advertising
  • Dooh
  • OOH
  • Client Communication
  • Production
  • Creative Production
  • Experiental
  • Integrated Producer
  • Website Development
    Bachelor of Arts (BA) Swansea Metropolition University
     - Swansea, United Kingdom
    Photojournalism Degree