Fran Betts

Fran Betts

Producer/ Digital Project ManagerLondon, United Kingdom
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Heena Belim
Tom Watson
Fran Betts

Fran Betts

Producer/ Digital Project ManagerLondon, United Kingdom
About me
I’m a Project Manager/Producer with 11 years experience, working at various production agencies covering digital, AR, MR, DOOH and offline advertising. I have a passion for all things digital and thanks to my varied exposure across brands, clients and media, I can confidently drive and deliver campaigns and facilitate production teams to achieve their full potential. I take a methodical approach to my work and pride myself on completing tasks to deadlines whilst maintaining high standards
  • Nestle CPW Monopoly
    Nestle CPW MonopolyZappar Creative Studio created this engaging and educational experience for Nestlé CPW in collaboration with Hasbro to bring Monopoly to life via AR. Users scanned the code on the back of their cereal packs to launch the maths game and educate users of all ages.
  • Atlanta United - Virtual Kit Try On
    Atlanta United - Virtual Kit Try OnZappar Creative Studio worked with Atlanta United to create this interactive AR experience for the launch of their new soccer jersey. This experience was launched across multiple touchpoints as fans could access it at home and in the stadium. Delivered through the Atlanta United app fans could try on the new kit and buy it at the click of a button.
  • Estée Lauder - Clinique Virtual Lab AR
    Estée Lauder - Clinique Virtual Lab ARZappar Creative Studio worked with Estée Lauder on this chic AR experience for Clinque Virtual Labs which aimed to entice and reward travel retail audiences. Activated via QR codes on in-store posters, it allowed users to move freely around the travel retail space and avoid causing crowds to gather. By completing the challenges they had a chance to win a gift with purchase.
  • Unilever: Lynx AI Aitch
    Unilever: Lynx AI AitchZappar Creative Studio team were tasked by Unilever to work on an exciting A.I experience to showcase their new scent that has been perfectly ‘created by robots for humans’. Launched via QR code on the deodorant can, customers are prompted to decode the scent by virtually spraying the deodorant to reveal the code for a chance to win an iconic party with British rapper Aitch.
  • Channel 4: Murder Island
    Channel 4: Murder IslandTo celebrate the launch of Channel 4’s new crime-solving reality TV show, Murder Island, we teamed up with 4Creative on a mobile gaming experience that allows user to fine-tune their detective skills. Provided with clues, tools, and a helping hand from DCI Simon Harding, players needed to crack three different cases to prove they’ve got what it takes to advance through the training and become a detective.
  • Desperados: Rave To Save
    Desperados: Rave To SaveDesperados has launched the next phase of its innovative Rave to Save campaign, as part of its global Pour Some Unusual on Your Usual creative platform. This year, the initiative converts partygoers’ dance steps into rewards the harder they dance, whilst also contributing to donations for charities that champion inclusivity on the dancefloor. Kicking off a series of 10 parties, the launch event held in Amnesia Ibiza, rewarded those who danced the most with an exclusive afterparty headlined by DJ
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Projects credited in
  • Google - Make The Most Of Summer - DOOH Campaign
    Google - Make The Most Of Summer - DOOH CampaignThe data-driven campaign showcased Google’s search function with search terms and queries, popular over the Summer. The campaign creative was displayed nationwide on D6 screens and Google’s Old Street site. D6 creative included a localised “shop near me” template consisting of 5 search terms over 6 cities, promoting 72 shops in total. The template creative evolved based on weather and time triggers. The Old Street screens used weather, temperature, time of day and day of week triggers to dyna
  • #VWCollectables - Volkswagen's Iconic car heritage story
    #VWCollectables - Volkswagen's Iconic car heritage storyThe Brief The challenge was to increase brand love on social through Volkswagen’s heritage and some of its more iconic models. To do this, we were inspired by Volkswagen’s heritage fleet to create social content that would take people through time, celebrating our continued commitment to design and lasting quality — virtues that have defined Volkswagens over the decades. Insight While the brand’s heritage is well established with its core demographic, this campaign was aimed at a younger one —
Work history
    Senior ProducerZappar Ltd
    London, United KingdomFull Time
    Senior Digital ProducerJack Morton Worldwide
    London, United KingdomFreelance
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  • Project Management
  • Advertising
  • Dooh
  • OOH
  • Client Communication
  • Production
  • Creative Production
  • Experiental
  • Integrated Producer
  • Website Development
    Bachelor of Arts (BA) Swansea Metropolition University
     - Swansea, United Kingdom
    Photojournalism Degree