Fran Betts (nee Denega)
Available

Fran Betts (nee Denega)

Producer/ Digital Project ManagerLondon, United Kingdom
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Pip Jamieson
Maxim Kroft
Dhaval Parekh
Fran Betts (nee Denega)
Available

Fran Betts (nee Denega)

Producer/ Digital Project ManagerLondon, United Kingdom
About me
I am an experienced Project Manager/Producer with 9 years in offline and online advertising at various agencies, production companies and as a photographer. I have a passion for all aspects of digital media and thanks to my varied exposure across brands, clients and media, I can confidently drive and deliver campaigns to fulfil their full potential. I take a methodical approach to my work and pride myself on completing tasks to deadline whilst maintaining high standards.
Projects
  • Western Union - Send Money From
    Western Union - Send Money FromWestern Union (WU) launched a dynamic, digital OOH campaign that highlighted just how quick and easy it is to transfer funds from place to place with its service. Created by BBH, the campaign creative paired the location of the screen with an alliterated location from another part of the world. In this case, “From Blackfriars to Baku.” To pair these locations together, Grand Visual built a backend database for the campaign. When the creative recognised where it was live (Blackfriars), it was m
  • Paramount Pictures- Ghost In The Shell
    Paramount Pictures- Ghost In The ShellXYi Design were given some great cyber-punk themes to truly bring the Major to life with visually enticing character living one sheets, various print artwork, digital creatives covering XBOX landing experiences, Spotify and snapchat ads. Here you can see the DOOH in-situ throughout Sweden's transport system
  • JetBlue Escape The Cape
    JetBlue Escape The CapeJetBlue launched “Escape the Cape,” a dynamic digital OOH campaign targeting the thousands of vacationers stuck in the heavy Cape Cod traffic. Produced by Grand Visual, the campaign used real-time transport API’s and jetBlue’s flight schedule to compare Cape Cod driving times to flight times for alternative destinations. For example, the campaign copy would suggest that Cape Cod by car is 4 hours but San Juan by plane is 3.55 hours. Created by Mullenlowe, planned and bought by Rapport, API dat
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Projects credited in
  • Google - Make The Most Of Summer - DOOH Campaign
    Google - Make The Most Of Summer - DOOH CampaignThe data-driven campaign showcased Google’s search function with search terms and queries, popular over the Summer. The campaign creative was displayed nationwide on D6 screens and Google’s Old Street site. D6 creative included a localised “shop near me” template consisting of 5 search terms over 6 cities, promoting 72 shops in total. The template creative evolved based on weather and time triggers. The Old Street screens used weather, temperature, time of day and day of week triggers to dyna
Work history
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    B
    Senior Integrated ProducerBlippar
    London, United KingdomFreelance
    BBH logo
    BBH logo
    Digital Project ManagerBBH
    London, United KingdomFreelance
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Skills
  • Project Management
  • Advertising
  • Dooh
  • OOH
  • Client Communication
  • Production
  • Creative Production
  • Experiental
  • Integrated Producer
  • Website Development
Education
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    S
    Bachelor of Arts (BA) Swansea Metropolition University
     - Swansea, United Kingdom
    Photojournalism Degree