Frances Weber

Marketing Executive

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  • LocationUnited Kingdom

About me

 

A motivated and enthusiastic professional with international marketing, management and sales experience in the art and publishing world. Making the move back to London after 3 years gaining valuable experience in South Africa. Skills include; marketing, PR, exhibitions, excellent administrative and project management ability, an eye for detail, and a proven ability to work effectively as part of a team.

Skills

 

  • Marketing PR
  • Visual Arts
  • Report Writing
  • Training Development
  • Public Relations
  • Sales Collateral Support
  • Fundraising
  • Market Reseach
  • Project Budget Management
  • Content Development
  • Audience Engagement
  • Audience Insights

Work history

Currently

Marketing Executive

Deb Limited

Jun 2015
  • An interim role, assisting the Business Development Director as Deb enters into the Southern African market. The role is heavily research based with a strong commercial focus with the aim of establishing market presence.

2015

Project & Marketing Manager

Gallery Momo

Mar 2014 - May 2015
  • Working closely with the Directors for the complete management and operations of a leading contemporary gallery, my remit was as follows: Notable projects and achievements: Art fairs and major events: The complete management, facilitation and implementation of the Gallery’s participation in the 2015 Cape Town Art Fair, 2014 FNB Joburg Art Fair and the planning and organisation of the annual Jazz festival – Jazz in the Cradle. • Organising and managing participating artists, finalising pricing and agreements. • Audience development. • Financial management and reporting. • Documentation and analysis of artwork and overall participation. • Logistical facilitation and management. • Engaging with the event organisers, artists and other participating galleries. • PR & Marketing management; writing, designing and publicising relevant press material, organising reviews and other written press, taking part in radio and television interviews. • Fostering new client relationships, closing sales and ensuring customer satisfaction after the fair. • Developing relationships with relevant creative sector stakeholders. • Securing and maintaining a media partnership with a leading radio station leading up to, during and after the event, to the value of R200 000. • Securing and maintaining sponsorship for the event as a whole to the value of R250 000. • Managing collaborating partners and sponsors to ensure the smooth running of the event. Management of artist residency: • Organising, planning and managing the artists’ visits to the residency. Including encouraging outreach projects, particularly with academic institutions in and around Johannesburg. • Developing and maintaining relationships with sponsors. Securing sponsorship and grants for the residency program as a whole, as well as artist specific. • Working closely with artists to write, design and develop press material, documenting artwork and publicising events, such as openings and walkabouts, across digital platforms. Mary Sibande Book: • Working with the publisher, developing a schedule culminating with the book launch. • Managing contributors, ensuring they meet submission deadlines and keeping them informed. • Working closely with the designer, sharing relevant imagery and giving overseeing the design. Developing & launching new website: • Managing and overseeing website design. • Writing content and populating the site with relevant information, imagery and news. Marketing & PR: • Researching and engaging with potential outlets for the promotion of the Gallery and its artists. • Writing, designing and publicising press material for specific exhibitions, sharing our represented artists’ news as well as the Gallery’s. • Developing, planning and organising artist and exhibition specific campaigns. • Developing and maintaining a presence in the press and other important information creative sector outlets. • Developing relationships with journalists, photographers, TV & radio hosts and producers, and other relevant media personal. • Social media management. Operational Support: • Managing and developing individual artists, ensure they engage with relevant international creative sector stakeholders. • Engaging with international institutions that showcased the work of our artists, developing opportunities for our artists and the Gallery as a whole. • Applying for and engaging with international art fairs and biennales, for the growth and promotion of our artists and the Gallery as a whole. • Applying for and seeing through tenders. • Client support and audience development.

2014

Gallery Manager

Halifax Art

Jan 2013 - Feb 2014
  • Second in command to Gallery Owner, offering support in the set-up and launch of the Halifax Art Gallery and subsequently helping to coordinate the smooth running of exhibitions. I was responsible for the gallery management, marketing, PR and sales, social media client engagement and artist development.

2014

Project Administrator

Parity Software

Sep 2013 - Jan 2014
  • A fixed term contract to develop and hone transferable project management skills. My relevant duties and responsibilities as project and resource management are listed below: • Managing the development team in terms of deliverables, outputs and time management. • Manage the support desk for the development department. • Manage on a weekly basis work allocation and scheduling for all registered projects. • Account and report on resource utilisation, delivery and time management on an organisational level. • Develop product and industry specific project management templates and framework for use on projects starting on from sales to project sign-off and closure. • Detailed reporting to first line management of late or non-delivery per resource. • Detailed timeous communication to stakeholders on project and resource performance. • Create, edit and proof read training manuals

2013

Sales Consultant

Stephen Welz CO Auctioneers

May 2015 - Aug 2013
  • The Stephan Welz & Co gallery spaces in Nelson Mandela Square Johannesburg were a new venture. They were ‘outlet spaces’ for clients who would like a second sales opportunity following the auctions, used to accommodate events with collaborating partners like Wits Art Museum and The Israeli Embassy for special, non-profit exhibitions. Responsibilities were split between client facing work (Gallery Management) and administration.

2011

Marketing & Sales Intern

Taschen UK

Feb 2011 - Jun 2011
  • Internship at Taschen UK covering: Sales and Marketing: • Development of marketing and publicity strategies for upcoming titles. • Database organisation. • Creating sales order forms and occasionally attending sales meetings with prospective and loyal clientele. • Research to assist sales representatives (both regional and international), channels of distribution, wholesales and promotional opportunities, and new sales outlets. • Maintaining the online contact list, nurture VIP customer base, distributing pre-publication sales material, promoting the limited art editions. • Assist the financial department • Customer services and general office administrative duties. PR: During my time at Taschen UK I took on the role of Public Relations Assistant, my manager often assigned me as her out of office and so I worked quite independently, specifically in promoting the Helmut Newton Polaroids title. • Liaising with press providing images, copyrights, review copies and other information. • Writing and sending out press releases. • Researching to establish new contacts and promotional opportunities as well as maintain existing relationships. • Assisting the planning and execution of marketing and publicity events such as book signings and launches. • Liaising with external agencies such as print distributers, promotional partners and others. • Updating the press cuttings and handling other media imagery. • Gathering and logging information about forthcoming events from our international offices database.

Education

2013

BA(Hons) Art History 2:1

University of Nottingham

Aug 2008 - May 2013
  • The history of art