Francesca Abbott

Francesca Abbott

Founder + Strategic DirectorUnited Kingdom
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103

Connections
Pip Jamieson
Francis Augusto
Alan Firmin
Francesca Abbott

Francesca Abbott

Founder + Strategic DirectorUnited Kingdom
Projects credited in
  • The Ivors - rebrand
    The Ivors - rebrandRevered by artists, an Ivor Novello is the most prestigious songwriting award in the world, focussing on the writing behind the work itself. With all categories exclusively judged by music creators, an Ivor Novello Award represents peer recognition for exceptional achievement across classical, jazz, screen composing and songwriting.
  • MPA rebrand
    MPA rebrandBringing the music industry’s oldest trade body into the twenty-first century
  • Integrated marketing for Nike & LTA’s #TennisTuesdays
    Integrated marketing for Nike & LTA’s #TennisTuesdaysFollowing a successful pilot scheme, LTA tasked us with rolling out their Tennis Tuesdays initiative nationwide with a new integrated marketing campaign. In partnership with Nike, Tennis Tuesdays brings coach-led weekly sessions to outdoor tennis clubs across the country, exclusively for women, whatever their skill level. In the wake of Sport England’s This Girl Can campaign, the initiative felt more relevant than ever, and with fantastic consumer insights, we were armed with all we needed to fi
  • Reinvigorating British Gymnastics to inspire a new generation
    Reinvigorating British Gymnastics to inspire a new generationIn the run-up to the London 2012 Olympics, British Gymnastics needed a rebrand to inspire a new generation of participants and fans whilst Team GB ensured the world’s eyes were on the sport here in the UK. Our brief was to deliver a progressive shift from old to new without alienating current stakeholders, and appeal to a broad audience: beginners to elite, toddlers to parents. Solution: The joy of performance. More than a sport - a celebration of extraordinary human movement. Gymnastics is a
  • A brand refresh for music powerhouse, PPL
    A brand refresh for music powerhouse, PPLFrom collecting £1 million in their first decade of business to now collecting almost £250 million a year, PPL is a leading music licensing company, ensuring performers and record companies are paid for the use of their recorded music when it is played on radio, TV and in public places. In time for its 85th anniversary, PPL commissioned brand communications agency BEAR to refine and refresh its brand and positioning. Having already worked with PPL to develop the branding for PPL PRS Ltd. – PPL
  • Creating a brand for jewellery industry challenger, Maravilo
    Creating a brand for jewellery industry challenger, MaraviloMaravilo is taking a new approach to the jewellery industry. Curating the best up-and-coming designers, they exclusively commission and create new collections, short-cutting what would be a long, expensive road for new talent to get to market. They approached us with only a name and a vision – our task was to craft a brand that would help them launch. Whilst Maravilo already had intimate links with the most respected design schools, and understood their designer audience very well, they needed o
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Work history
    The Playground logo
    The Playground logo
    Founder + Strategic DirectorThe Playground
    London, United KingdomFull Time
    BEAR London logo
    BEAR London logo
    Managing DirectorBEAR London
     - London, United KingdomFull Time
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Skills
  • Copywriting
  • Account Management
  • Brand Management
  • Business Development
  • Client Services
  • Pitching
  • Problem Solving
  • Project Management
  • Relationship Management
  • Excel
  • Indesign
  • Brand Strategy
  • Production Management
  • Website Management
Education
    U
    U
    HistoryUCL
     - London, United Kingdom