8 years experience in marketing with a broad background in project management and brand building Specialized in growing e-businesses, launching projects and strategic planning Passionate about digital communication and creative content, Seo and Wordpress Team player, deadline driven, with solid organizational and project management skills
Creative Communication Boutique Agency, www.gemcreativedesign.com Lead and deliver projects across a variety of client accounts, I work as marketing and digital consultant for emerging brands and innovative online business, being supported by a trusted network of professionals who are cooperating to provide the best experience to our client. Our experience stretch from Branding and Marketing activities to Visual Design and Media Production to make sure we offer a 360 service to your company.
Vivendo is an e-commerce driven lifestyle brand focused on high quality contemporary furniture and design. With an unwavering commitment to quality, Vivendo works solely with specialist Italian craftsmen, disrupting the traditional supply chain by going direct to the manufacturers and reducing the cost of high quality furniture for the consumer . I managed two important areas of the business on a daily basis, bringing together both people and processes necessary to develop the business before series 2 fundraising. • Optimised logistic and overseen customer service ( Supply chain analysis and CRM management ) • Advised on Brand Building (Brand Pillars definition, audience analysis, content strategy for blog and social media, Brand identity guideline)
My Secret Dressing Room is the first Start-Up C2C portal that brings the principles of the sharing economy to fashion, allowing women to rent high-end clothes to other women. I was hired as UK consultant with the mission to advise the founding partners on the marketing and branding strategy and to restructure the team and the operational activities
Developed the concept from inception to a fully functioning business that raised a total of 4m euro in less than 2 years. Privategriffe is the first fashion resale e-commerce in Italy, a Peer to Peer system where sellers can upload their own products online and get direct access to their boutique. Every product is checked by a dedicated team that will verify that products meet seller’s online description and upon a positive checkup will be sent to the buyer. Privategriffe oversees the shipping process through third party shipping companies and manages money collection, resolves disputes, manages goods return and payback when specifically provided.