Work history
Promotions CoordinatorWayfair
London, United KingdomFull Time
• Drive category conversion and engagement KPIs, resulting in +110% YoY growth
• Build strong relationships with over 30 UK and German supplier accounts, growing and building key accounts by over 55% YoY
• Proactive data analysis, competitor analysis and market research, used to develop growth strategies and make business decisions
• Project manage category campaigns, e.g. New Product Launch, from concept to delivery
• Create 3D render and graphic design briefs, A/B testing and reporting on performance
• Produce creative strategies, with new concepts driving 65% of total campaign revenue
• Produce dashboard-reporting templates for team, leading mid-campaign reviews and post event analysis
• Clear communicator, presenting insights and strategies to senior management and suppliers
• Integral to office culture, planning Staff Events/Activities such as parties and the Netball Team
Field Marketing Team LeaderRed Bull
- Cardiff, United KingdomInternship
Logistically managed the Cardiff Wings Team in this field marketing, target driven role.
• Coordinate innovative and unique shifts for my team based upon strategic direction, which ensured we engaged with the right audience at the right time of need to increase brand loyalty
• Align with Account Manager to manage promotions, NPD targets and POS merchandising
• Collaborate with Marketing to assist with experiential marketing requests at regional and national events
• Represented the UK Wings Team during an international manager’s visit
• Asked to star in the Red Bull Wings international training video (a global initiative)