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Francesca Danzi

Founder & Director Danzi Consulting

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Consultant - Strategist & Planner


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About me

"Brands are becoming the experience they can offer" Founder and Director of DANZI Consulting, I help organisations connect the dots between Customer Insight, Technology, Retail and Marketing to create customer experiences that drive loyalty and growth. A specialist in Retail and Customer Experience, with 15 years in top luxury brands and agile marketing and communications agencies, I was one of the leaders of the Burberry transformation into a digital, millennial, luxury brand, leading multi-functional teams in a variety of customer-centric projects across all channels and regions. CORE COMPETENCIES • Customer and Retail Experience Strategy • Brand Strategy • Clienteling Digital Platforms • Loyalty and Customer Value Management • Luxury Service Design • Personalisation • Multi-Channel Retail • Sales and Service Training • Business Change Contagious enthusiasm, energy, determination and integrity are distinctive traits of my personality.


  • Fashion
  • Events
  • Account Management
  • Brand Management
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Coordination
  • Communications
  • Consumer Behavior

Work history


Founder & Director

Danzi Consulting

May 2015
  • Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design value-driving customer experiences and build


Global Director of Retail Experience Beauty


Jan 2013 - Dec 2014
  • Developed a distinctive Burberry Beauty retail experience strategy for the different distribution channels, in line with the positioning and the growth aspirations of the Brand in this category (directly operated since April 2013).


Global Director of Strategic Customer Initiatives


Mar 2012 - Jan 2013
  • Product Owner of the Customer 1:2:1 digital customer insight platform, enabling the offer of personalised service through the connection of real time customer data with global stock availability and creative media content. In charge of managing requirements, validating progress and ensuring active and timely engagement of key stakeholders and digital development team.


Global Head of Service Experience & Standards


May 2010 - Jan 2012
  • Built and led the new Service Experience and Standards team, in charge of developing multi-channel experiences that create emotional connection, build relationship and drive loyalty.


Global Service Standards Manager


Jan 2009 - Apr 2010
  • Responsible for shaping this newly created role and developing consistent, luxury service standards across the global network of Burberry stores.


Senior Account Manager

K4 Communications

Sep 2006 - Dec 2008
  • Managed and developed the Bausch & Lomb EMEIA client through ideation and proposal of marketing and communication activities for the company’s product portfolio. Managed a US$1+ million budget for a cross-regional campaign during a major global product recall; implemented five major marketing activities resulting in the brand regaining market share to pre-recall levels (approximately 20 value share points in just over 14 months).


Account Manager

CREA International

Jan 2005 - Aug 2006
  • Managed the execution of new architecture and communication concepts for branded spaces such as points of sale and cultural entertainment venues. Collaborated with architects, interior designers and communication specialists.


Training Manager


Mar 2001 - Jan 2005



Introduction TO Contemporary ART 2000-2015

Sotheby’s Institute of London

Feb 2015 - Mar 2015


    Master in Marketing for Luxury Goods

    Istituto Europeo DI Design

    Mar 2006 - Mar 2007


      BA(Hons) Marketing and Communication

      Universita’ LA Sapienza Roma

      Nov 1995 - May 2000