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• Responsible for the press department, liaising with editors, PR agencies, buyers, and stockists to maximize media coverage. • Assisted with event management for London Fashion Week (i.e. logistics and backstage), bringing in new business and sponsor partners (i.e. collaborations with designers and limited editions). • Organised photo shoots and visual material databases, drafting a variety of documents (e.g. press releases, lookbook, order form, and contracts).
• Assisted the Director with the delivery of projects, preparing reports and presentations for meetings with relevant stakeholders. • Collected and analysed data for market research, assisting the team with brand strategy. • Produced reports for the Director, handling company financial accountability and payroll system, processing invoices, and drafting legal documents.