Francesca Lamacchi

Intern in Account Management

  • LocationHarrow, United Kingdom



  • Presenting
  • Account Management
  • Brand Management
  • Client Services
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management

Work history


Intern Client Services


Apr 2016 - May 2016
  • Work Experience in the Client Services Department at Feref, an integrated marketing agency. Working on clients raging from Warner Brothers, Universal and Vodafone, I aided the account managers in briefing the Creative Studio, putting quotes together and preparing pitch decks. On top of that I was also an active member of the team in Creative Brainstorms and had ad-hoc admin duties.


Social Media Executive

Digital Craft Marketing

Aug 2015 - Feb 2016
  • Digital Craft Marketing is a digital agency that blends web design, SEO and Social Media planning with creativity to deliver a digital marketing strategy tailored for small businesses. Part-time position with duties including SEO managing, Social Media Content and Monitoring of events and relevant dates for our clients in North London. Other duties included liaising with clients and putting together content strategies at their requests.



Anasa Music PR

Jun 2015 - Nov 2015
  • ANASA MUSIC was a PR and Consultancy agency that focuses mostly on helping artists expand through three platforms: Digital, Radio and Events. After a three months internship, in which I worked in WordPress making sure the website was updated with all the coverage or new artists the company was getting and having research duties, I started working there as a part-time employee. My duty was a mix of admin and publicist duties. I was responsible with putting together reports for clients, setting meetings and sending out reminders to both team members and artists on various tasks. The PR duties included: putting together and sending press releases, contact with industry journalists, maintaining a media list, accompanying artists to radio interviews and promotional strategies


Marketing Intern


Apr 2015 - Jun 2015
  • SNO is a ski holiday agency, founded in 2006 and prides itself with being the fastest growing ski business in the UK. As an intern there, I started with having my own project, a resort which I had to research and review. I then moved on to getting in contact with local business and present them with an advertising opportunity on the website. After that task was completed I moved on to creating different Top 10 lists ( Top 10 resorts in Italy, Top 10 resorts for beginners). All the content that was created for the website had to follow certain guidelines and always be SEO proficient. Towards the end of my internship I was in charge with contacting different Tourist Offices (Italian and French especially, seeing as I was able to speak their native language) and ask them for various informations or necessary material that would help build the content.


PR & Events

Smoke TV

Nov 2014 - Jun 2015
  • Developing the Smoke TV Brand and increasing its visibility among the students of University of Westminster across all campuses. Duties included Planning and promoting Smoke TV events as part of a team.




University of Westminster

Aug 2013 - May 2016
  • BA Honours course, which was rated #1 in The Guardian League Table 2015. The course focused both on practical aspects (creating campaigns and pitching) and on theory (understanding audiences, ethics, sexism and general Media Theory.



First Class Award in BA Dissertation

Higher Education

  • This year I was awarded a First Class Award (75) on my dissertation. Focusing in sexism in Advertising, my research project used semiotics and content analysis to identify which are the signs and codes that construct a modern sexist print advertisement .