Francesca Martorelli

Senior Integrated Designer and Art DirectorLondon, United Kingdom
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Francesca Martorelli

Senior Integrated Designer and Art DirectorLondon, United Kingdom
About me
I like to begin with simple ideas and evolve them into stories that connect with people’s feelings. I find my inspiration from all art forms, prioritising street photography and photojournalism, Eastern theatre arts, Baroque paintings and the way they use light, Neoplasticism and Bauhaus art movements, energetic and vibrant hip-hop music, classical literature with a focus on female writers from the 20th century, and immersive exhibitions that combine visual arts and technology. I strive to embrace my inspirations through personal skills that vary from illustrations, photography and graphic visuals to help me approach the work I do. I am passionate about creating immersive and remarkable brand experiences lead by a creative approach. I believe in the importance of connecting people through brands with an emphatic design and innovative approach, which can range from traditional to digital and experiential. I am always on the lookout for the latest trends that have a positive impact on people’s lives and encourage a more conscious way of living. I believe that a good brand has to have a long-term success, and the best way to achieve that is through strategic planning and solutions.
Projects credited in
  • Above Brand Photoshoot
    Assisting photographer for the brand promo shoot with musician Kiki Hitomi, for Martorelli Lab.
Work history
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    Senior Integrated Designer & Art DirectorMartorelli Lab
    London, United KingdomFreelance
    I am Francesca Martorelli, Founder and Creative Director of Martorelli Lab. I specialise in Branding Design and have ten years experience in the advertising and design industry. I have lived in Rome, Amsterdam and, it's seven years that I am living in London working for numerous global brands such as Nike, MTV, SABMiller, KPMG, Google, Waitrose. I studied Visual Communication at IED European Institute of Design in Rome, Italy. I am specialised in Branding Design. I love to research, get informed and think conceptually before start to design. This approach helps my clients to be successful and get closer to their customers. I am interested in creating work with personality, a distinctive look and a meaningful story to tell. In 2017 I founded Above Brand, a sustainable Beer Firm which delivers the perfect multicultural drink experience enveloped in stylish eco-friendly packaging. I was responsible for every aspect of the brand creation, from the idea to the product launch. The aim was to create a brand I would have loved to see around. Services Art Direction and Creative Direction Brand Identity and Strategy Packaging Design Editorial Design Advertising Illustration Photography Web Design and Development Experiential Design
    Lead Conceptual DesignerOLIVER Agency
     - London, United KingdomFull Time
    Multidisciplinary Designer & Art Director. At Oliver I developed concepts and supervised projects making sure to provide high quality design, maximising results with a day-to-day clients interface and orderly and efficient workflow. Working for clients including: KPMG, Google, Virgin Holidays, Britvic.
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Skills
  • Packaging
  • Advertising
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Digital
  • Typography
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop
Education
    BA Graphic Design CommunicationIED Roma
     - Rome, Italy
Awards
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    Shortlisted at Creative Pool for Branding and Packaging of Above BrandCreativepool
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    Shortlisted at Dieline for Above Brand PackagingThe Dieline Awards
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