About me

I graduated with a First-Class Degree in Fashion Promotion with Styling at the University of Central Lancashire in 2015, and have since been interning and working in various roles within the fashion industry. Previous experience includes visual merchandising, wholesale, personal and editorial styling and interior design. I'm obsessed with beautiful imagery and have a very strong visual memory, which is how I got my current role of Content Editor at a B-to-B start up company.

QuestionsProjectsExperienceTeam

Work history

Head of Online Styling & Digital ContentModist
Jun 2017London, United KingdomFreelance
Modist is an iPad-based platform for fashion retailers. My primary role is to oversee the digital content strategy and to deliver this content each season for over 300 brands in a very strict time limit. This is achieved by interacting directly with brands as their primary contact to obtain their imagery as well as managing a team to locate and process relevant content from various sources. My extensive knowledge and research skills help me identify the brand(s) a person is wearing – whether in street style imagery or within an editorial – which enables me to provide valuable guidance to our team and to ensure high quality and accurate information for our clients.
Head of Online Styling & Digital ContentModist
Jun 2017London, United KingdomFreelance
Modist is an iPad-based platform for fashion retailers. My primary role is to oversee the digital content strategy and to deliver this content each season for over 300 brands in a very strict time limit. This is achieved by interacting directly with brands as their primary contact to obtain their imagery as well as managing a team to locate and process relevant content from various sources. My extensive knowledge and research skills help me identify the brand(s) a person is wearing – whether in street style imagery or within an editorial – which enables me to provide valuable guidance to our team and to ensure high quality and accurate information for our clients.

+ Show more

Skills

• Styling
• Basic Visual Merchandising
• Ability to Work Under Pressure
• Close Attention to Detail
• A Good Understanding of Art and Culture
• Adobe Photoshop
• Fashion Knowledge
• Trend Analysis
• Moodboard Creation
• Luxury Womenswear

Education

U
U
1st Class HonoursUniversity of Central Lancashire
Sep 2012 - Jun 2015Preston, United Kingdom
Fashion Promotion with Styling
Y
Y
National Diploma in Fashion and ClothingYork College
Nov 2010 - Jun 2012York, United Kingdom

+ Show more