The Dots
The Dots
Log in
Join
Join now for free
Francesca Lloyd
Available

Francesca Lloyd

Senior Copywriter + Brand ConsultantLondon, United Kingdom
+ Info

66

Connections
Pip Jamieson
Logan Kingsbeer
Charlotte Khushi
Francesca Lloyd
Available

Francesca Lloyd

Senior Copywriter + Brand ConsultantLondon, United Kingdom
Professions
  • Copywriter
  • Content Strategist
  • Brand Consultant
LevelSenior
AvailabilityFreelance, Full-time
About me
Hey there. I'm a freelance creative copywriter and tone of voice consultant. I'm looking to tie up my freelancing loose ends in London and find a permanent role in Manchester – the great Covid-related urban exodus. I predominantly do marketing and creative copy, but have an annoyingly good eye for what makes a decent CTA button or a fine lil checkout flow, so you'll also find me wandering into the realms of product and UX copywriting from time to time. And annoying the hell out of introverted developers. Typically, I help my clients create their brand identity and tone of voice, while conceptualising and producing copy for ad campaigns, blog, social media, lifecycle/email marketing, site, product and way way way way (too much) more. I also have experience scaling tone and content for international markets, which believe you me is a gigantic pain in the arse but 100% necessary for any global brand. I accept projects where I know I can make a difference to the business, or the business can make a difference in the world. Ideally both. I led copy and content at Swoon from 2017 to 2019, and got a real taste for interiors and home design. Since, I've worked with brands in fintech (TransferGo, baraka), sustainable fashion (Jolivur, House of Alice, ExtraAF) and mental health– and for a personal branding agency, whose clients are CEOs in remote working, interiors, tech and more. If you need someone to help with copy stuff, let's get a call in the diary. Hit me up (which means 'Get in touch', but I'm trying to appear really young and fun and "down with the kids", as I surreptitiously change my parting to conceal my greys).
QuestionsProjectsExperienceTeam
Projects
  • Swoon – The Find – ad campaign, summer 2019
    Swoon – The Find – ad campaign, summer 2019Newspapers, magazines, OOH ad campaign centred around 'The Find' – the answer to the furniture design prayers of the home obsessed.
  • Swoon – ad campaign, spring/summer 2019
    Swoon – ad campaign, spring/summer 2019
Projects credited in
  • Swoon rebrand – Blog
    Swoon rebrand – BlogWorking with a project team to execute a company-wide rebrand, I led the strategy, ideation and creation of the new blog for Swoon where editorial content now has a place to live and breathe to build brand credentials and optimise the site for SEO.
  • Swoon + Patch | Shoreditch Pop Up 2018
    Swoon + Patch | Shoreditch Pop Up 2018Beautiful design meets urban jungle: the perfect pairing. We joined forces with Patch to bring you The Green House – a pop-up shop in which beautiful furniture and vibrant plants create the dream home.
Work history
    W
    W
    Freelance CopywriterWellbeing in Theatre
    United KingdomFreelance
    Jolivur logo
    Jolivur logo
    Freelance CopywriterJolivur
    United KingdomFreelance
+ Show more
Skills
  • Copywriting
  • Brand Tone
  • Brand Storytelling
  • Copy Proofing
  • Advertising Copy
  • Fluent Spanish
  • Brand Development
  • Conceptual Copywriting
  • Blog Writing
  • Brand Creative Strategy
Education
    U
    U
    BA Hons Spanish and Italian, 2.1 with oral/aural distinctionUniversity of Bristol
     - Bristol, United Kingdom
    Year abroad studying in Chile and Italy.