I am a young passionate art director looking for opportunities that will allow me to grow and exploit my potential.
I am working as freelance for an Italian fashion company, Latinò Brand.
As a creative individual I strive to deliver a co-ordinated combination of practicality, intellect and aesthetics. I have a a good understanding in design processes, layout, typography, editing and even print, all of which have been developed and will carry on developing through my continuous studies.
Passionate about design, art, theatre, photography and fashion.
Projects
- ARREDO URBANOWe pay specific attention to some functional enhancements: leveling system to the ground and extractable chain (the latter refer to the bollard). We designed all the furnitures studying carefully the florence inner city connected with historical analysis, morphological, material used and urban forniture currently in use. All the graduation thesis was supported with the UNESCO of Florence.
- FORMEI designed the line Forme during my Erasmus at Kuopio Academy of Design. Forme are jewelries’s line obtained by the lost-wax casting. The positive mould has been obtained by 3D printing. Three of the different pieces were realized in silver: a pendant and two rings in one of each I used mounting technique. I was inspired by combination of simple geometric shapes with the macrame?.
- ROCKABILLYI drew inspiration from the Rockabilly musical genre because, when it was born, it was seen as transgressive music. I put this transgression into sandal's morphology by strong and decisive design fit for the women that want to dare and get noticed. The buckle give to the sandal light effect.
- NY for USNew Yorker for US is a fashion design project carried out during my Erasmus at Kuopio Academy of Design. It’s a capsule collection in which the 80% of material had to be denim. I designed: jeans, blazer and wrap over skirt for the basic line; shirt, chemisier and top for fancy line; overall for the line show stopper. Distinctive trait of the collection is the use of the denim combined with lather. The patchwork effect that get emphasize the woman’s silhouette.
- SodaStream_SodaPopTwo things have influenced us to redesign the SodaStream logo: wave and bubbles. The first one is found in the logo style continuos and sinuous. The bubbles are in the circumference that gives rise to each letter. Making use of the same construction we designed also the SodaPop logo. SodaPop is a bottle for water with filtering system and it is designed for the SodaStream sparkling water machine. The naming SodaPop is based on the Pop Art because it is possible to combine the three basic elements (stopper, filter and bottle) in variety of colors. We did a promotional campaign inspired by the Pop Art.
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Work history
Junior Art Director_freelance
Freelance
From 2014 I’m working in Latinò communication team.
_ Choice of naming and logo.
_ Copywriting (slogan, body copy, press release, copy advertisement).
_ Identification of marketing strategy.
_ Video making and Post-production.
_ Photography, Photo shoot direction and Post-production.
_ Graphic Design and management of website (WordPress).
_ Social media activity.
_ Organization launch event.
This collaboration permitted me to explore different area of Visual and Communication Design and Event Planner enhancing my personal and working experience.
Intern in Product & Graphic Design
- Internship
During my internship at FEB Rienzi i worked in design world at 360°.
_ Patent process for a new technology of SUP board.
_ Logo development and Sup board graphic design.
_ Pet Design.
_ Set up and planning for a stand exhibition.
_ Brochures and print material.
_ Photo editing.
Skills
- Fashion
- Advertising
- Events
- Print Design
- Art Direction
- Design
- Wordpress
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Rhino
- Photograghy
- Keyshot Rendering
Education
Graphic and Industrial Design
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Industrial Design