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Work history

Design Research LeadThe Office Group
Dec 2019London, United KingdomFull Time
The Office Group is building a portfolio of digital products to enhance office member experience and increase the accessibility of their spaces to non-members. I was recruited to initiate the in house user research function and support the digital side of the business.
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Senior Design researcherDCA Design
Nov 2015 - Nov 2019Warwick, United KingdomFull Time
Working in front-end innovation team within a product design agency, I have worked with several brands in the areas of consumer products, FMCG, medical, mobility, luxury, B2B and digital solutions. This has led me to travel across Europe, the US, Asia, and the Middle East. My responsibilities within the team included: • Arranging and conducting ethnographic studies (including stakeholder interviews, focus groups and co-creation groups) • Building comprehensive user, product or system journeys • Analysing and synthesizing fieldwork into actionable insights to inform design processes • Formulating visions and strategies that align user/consumer needs with stakeholder needs • Planning, organizing and facilitating creative workshops with cross-functional teams • Creating infographics, visually compelling presentations and vision videos

Skills

• User Insight
• User Flow
• Usability Testing
• Qualitative Research
• Creative Strategy