Projects credited in
- Volvo Life PaintThe best way to survive a crash, is not to crash. Every year in the UK, over 19,000 cyclists are involved in accidents. So we decided to help. Introducing Life Paint, a unique reflective safety spray, designed by us in collaboration with Swedish startup Albedo 100. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. Alongside our shiny new product and shiny new film, we've also built a shiny new LifePaint site to house the project. T
- Volvo - LifePaint
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Work history
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Director of developmentBelieve Media
London, United KingdomFull Time
Business Development - 100% year on year growth achieved since joining the company 3 years ago in line with a 5 year plan
Building a database of quality contacts from scratch
The creation of a commercial strategy that has seen great success based on a tailored approach to generate new business
Regular contact with industry journalists
Restructured the approach to social media now making it a main source of new enquiries
Design and deliver a quarterly online newsletter via Mailchimp
Executive Producing – A large part of the role of Director of Development is to oversee a project from the moment it comes through the door. The first job is to match a director from our roster to the script and presenting educated recommendations
Creating a hand-picked team of freelance individuals to complete the pitch process
Coming on board when necessary to negotiate a better deal for both us and the client
Be there throughout from pitch to completion and beyond to promotion, PR and distribution
Identifying and Building New Talent – a great barometer for spotting and seeking out new directorial talent
A recent example would be an introduction to Photographer Alison Jackson and Uncommon founder Nils Leonard. Having arranged the introduction and set up the deal (which was purely speculative) a few months later Believe Media London and Alison Jackson together with Uncommon produced these films for OVO energy - https://www.campaignlive.co.uk/article/ovo-energy-renewable- unstoppable-uncommon/1459013
People Management - Responsibility for both looking after a roster of 15 directors, freelance resource and clients. Regular contact is kept with the US head office ran out of New York
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Freelance ProducerVarious (Contract / Temp roles)
- London, United KingdomFull Time
Various temporary roles
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Skills
- Creative Advertising
- Fashion
- Art
- Organisation
- Television Production
- Radio Advertising
- Podcast Production
- Marketing
- Producing
Education
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BA (Hons) Fashion & Textile Design The University of Hertfordshire
- United Kingdom
Whilst at University several work experience placements were carried out at London Fashion Week and within the fashion industry.
A paid position of Student Proctor was held to help other students with their work out of hours.
Student representative 3 years running