Francesca Woods

Director of Development

Mid Level
St Albans, United Kingdom
Locked Pro Plan feature


  • Director of Development

Projects credited in


  • Creative Advertising
  • Fashion
  • Art
  • Organisation
  • Television Production
  • Radio Advertising
  • Podcast Production
  • Marketing
  • Producing
  • Instagram

People I’ve worked with

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • Mother London

    Mother London

    • Advertising
  • B

    Believe Media

    • V

      Various (Contract / Temp roles)

      Work history


      Director of development

      Believe Media

      Feb 2016
      • London, United Kingdom
      • Full Time
      • Business Development - 100% year on year growth achieved since joining the company 3 years ago in line with a 5 year plan Building a database of quality contacts from scratch The creation of a commercial strategy that has seen great success based on a tailored approach to generate new business Regular contact with industry journalists Restructured the approach to social media now making it a main source of new enquiries Design and deliver a quarterly online newsletter via Mailchimp Executive Producing – A large part of the role of Director of Development is to oversee a project from the moment it comes through the door. The first job is to match a director from our roster to the script and presenting educated recommendations Creating a hand-picked team of freelance individuals to complete the pitch process Coming on board when necessary to negotiate a better deal for both us and the client Be there throughout from pitch to completion and beyond to promotion, PR and distribution Identifying and Building New Talent – a great barometer for spotting and seeking out new directorial talent A recent example would be an introduction to Photographer Alison Jackson and Uncommon founder Nils Leonard. Having arranged the introduction and set up the deal (which was purely speculative) a few months later Believe Media London and Alison Jackson together with Uncommon produced these films for OVO energy - unstoppable-uncommon/1459013 People Management - Responsibility for both looking after a roster of 15 directors, freelance resource and clients. Regular contact is kept with the US head office ran out of New York


      Jul 2015 - Jan 2016
      • London, United Kingdom
      • Full Time
      • Various temporary roles



      Grey London

      Jan 2009 - Jul 2015
      • London, United Kingdom
      • Full Time
      • The time spent at Grey London set a strong foundation of several core skills – acute market awareness, applied creativity, end to end project management, market research, client services, budgeting and negotiating. As time progressed within the company a reputation was gained as the “go to” person within the agency for director recommendations and expertise on building teams to make seemingly impossibly projects happen. Budgeting – Responsibility for managing a range of budgets from shoestring to £600k+ and a variety of timelines. Platforms and Emerging Technology - Whilst at Grey extensive experience was gained whilst working across multiple platforms including - live action TVC’s and Content, shooting in 3D, events, VR, art instillations, animation, pitch and test films. Clients – Volvo, Lucozade, P&G, BHF, Sony, Greene King, National Farmers Union Mutual and Dairy Crest. Proudest Moment - Volvo – ‘Life Paint’ - a clear paint that when sprayed on to clothing makes you reflective in the glare of headlights. On an extremely limited budget the following tasks were undertaken – wholesale purchase of the product, design and re label the paint aerosol cans, hold an event to raise awareness and create a film featuring bike crash victims, journalists and the creators of the paint. It was a very ambitious project to show the world Volov’s ongoing commitment to safety and became the blueprint for the strategy they have used after the last 4 years. The project went on to 2 ▪ ▪ ▪ ▪ ▪ win several industry awards including two Grand Prix at Cannes Lions and were featured on the front page of Contagious magazine. TRAINING AND DEVELOPMENT Exploding the myths – Digital project management (the industry club) IPA TV Production Knowledge Course Hyper Island Digital Course Maconomy and Adcost trained Winner of Youtube ‘Film Hack’ in 2015 run out of the Google head offices


      Jun 2008 - Dec 2008
      • London, United Kingdom
      • Full Time
      • Quiet Storm       December 08 Temporary office manager/Receptionist Saatchi & Saatchi      December 08 Freelance production assistant on the T-mobile 'Dance' TV commercial Another Film Company     June 08 - September 08 New business representative


      Oct 2007 - Jun 2008
      • London, United Kingdom
      • Full Time



      BA (Hons) Fashion & Textile Design

      The University of Hertfordshire

      Oct 2004 - Jun 2007
      • United Kingdom
      • Whilst at University several work experience placements were carried out at London Fashion Week and within the fashion industry. A paid position of Student Proctor was held to help other students with their work out of hours. Student representative 3 years running