Work history
Senior Online Copywriter
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Managing online copy and delivering brand’s tone of voice across all written communication on the website (including emails, blogs, social media, product copy, homepages and direct marketing)
• Developing and maintaining this TOV to remain fun and playful yet customer-focused and sales-driven.
• Blog relaunch: Pitch content and ideas for a new blog redesign with the aim of making JOY a cultural hub. Talking points include music, fashion, film and travel.
• Creative content: Continuously pitch reactive ideas for landing pages, blogs and emails. This topical content also drives social media engagement.
• HYMN: Took ownership of HYMN London’s Twitter, Facebook and Instagram feeds. This saw an organic growth in followers and a sales increase in menswear. Created partnerships and link-ups with influencers and musicians.
• Collaborations with Marketing: Published articles on MenStyleFashion (190k following) and MenswearStyle (71.6k) followers to drive traffic to site and create data capture opportunities.
• Design: Assisted with the design of Christmas slogan jumpers.
Editorial Fashion & Beauty Copywriter
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Work alongside the Editor-in-Chief and Features Department to produce detailed product copy for a luxury fashion e-tailer. Brands include: McQ Alexander McQueen, See by Chloé, Marc by Marc Jacobs and Vivienne Westwood.
• Develop and maintain brand tone of voice, with the aim of increasing SEO, engagement and conversions.
• Write and edit informative yet concise copy across Womenswear, Beauty and Accessories.
• Inject personality, trend information and style guidance where appropriate.
• Liaise with Buyers, Visual Merchandisers, Brands and Print Editorial to ensure clarity and credibility.
• Meet daily targets and deadlines.
• Contribute to in-house brand bibles and idea generation meetings.
• Attend trend presentations.
Skills
- Wordpress
- Word
- Cms
- CMS (wordpress
- Fashion Beauty
- Product Descriptions
- Indesign
- Email Copy
- Marketing Advertising Campaigns
- Copy Crafting
- Landing Pages
- Blog Content
- Copy Concepts
- Copy Editng
- Content SEO Social
- Homepage Copy
Education
Fashion Journalism
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