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Francine Heath

Senior Online Copywriter


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  • Wordpress
  • Word
  • Cms
  • CMS (wordpress
  • Fashion Beauty
  • Product Descriptions
  • Indesign
  • Email Copy
  • Marketing Advertising Campaigns
  • Copy Crafting
  • Landing Pages
  • Blog Content
  • Copy Concepts
  • Copy Editng
  • Content SEO Social
  • Homepage Copy

Work history


Senior Online Copywriter


Aug 2015 - Jan 2016
  • Managing online copy and delivering brand’s tone of voice across all written communication on the website (including emails, blogs, social media, product copy, homepages and direct marketing) • Developing and maintaining this TOV to remain fun and playful yet customer-focused and sales-driven. • Blog relaunch: Pitch content and ideas for a new blog redesign with the aim of making JOY a cultural hub. Talking points include music, fashion, film and travel. • Creative content: Continuously pitch reactive ideas for landing pages, blogs and emails. This topical content also drives social media engagement. • HYMN: Took ownership of HYMN London’s Twitter, Facebook and Instagram feeds. This saw an organic growth in followers and a sales increase in menswear. Created partnerships and link-ups with influencers and musicians. • Collaborations with Marketing: Published articles on MenStyleFashion (190k following) and MenswearStyle (71.6k) followers to drive traffic to site and create data capture opportunities. • Design: Assisted with the design of Christmas slogan jumpers.


Editorial Fashion & Beauty Copywriter

Very Exclusive

Nov 2014 - Aug 2015
  • Work alongside the Editor-in-Chief and Features Department to produce detailed product copy for a luxury fashion e-tailer. Brands include: McQ Alexander McQueen, See by Chloé, Marc by Marc Jacobs and Vivienne Westwood. • Develop and maintain brand tone of voice, with the aim of increasing SEO, engagement and conversions. • Write and edit informative yet concise copy across Womenswear, Beauty and Accessories. • Inject personality, trend information and style guidance where appropriate. • Liaise with Buyers, Visual Merchandisers, Brands and Print Editorial to ensure clarity and credibility. • Meet daily targets and deadlines. • Contribute to in-house brand bibles and idea generation meetings. • Attend trend presentations.



Fashion Journalism

University for the Creative Arts

Aug 2006 - Aug 2009