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Awaykin is a brand development and creative consultancy that works with fashion brands to bring their product to market. I’ve supported the team in the lead up to a busy period of Autumn/Winter fashion shows by building a bespoke database of industry contacts, sourcing content for social media posts and providing other support wherever needed.
I produce features and reviews for a range of outlets including Crack Magazine, Resident Advisor and Thump (Vice). I have interviewed artists such as Massive Attack's Robert Del Naja, visual artist Lawrence Lek and ambient composer William Basinski, as well as covering art and music festivals in London and elsewhere in the UK.
I worked as part of the award-winning Collins Learning division of HarperCollins to promote educational publishing to a global audience. I was responsible for leading on the delivery of two direct marketing campaigns for new international GCSE courses, as well as updating the ‘Freedom to Teach’ website, scheduling social media updates, supporting the delivery of major events, and more.
I acted as a first point-of-contact between the school and its various stakeholders, including local businesses and alumni, to maximise the potential of the school’s facilities for extracurricular and community-based activities. The role also included securing grant funding for enrichment projects and raising the school’s profile through social media and press.
Gibbs Prize, Faculty of History - University book prize of
Russell Prize, Merton College - University book prize named in memory of Conrad Russell in recognition of achieving the highest mark for an undergraduate History thesis in the College that year.