Francisco Ladeira

Programming Manager

  • LocationLisbon, Portugal

About me


I consider my biggest quality is to be a team player, as a former rugby player I know that working as a team we can achieve great things. I'm a very organized person and driven to results. I love what I do and I'm a self-motivated person with a great professional experience in the media sector in the Marketing area and now in programming. My academic background is business communication and marketing. I know that I could adapt to a big change in my personal and professional life.



  • Advertising
  • Events
  • TV
  • Programming
  • Brand Management
  • Communication
  • Production
  • Excel
  • Office
  • Word
  • Multimedia Artist and Designer

Work history


Programming Manager

SIC Sociedade Independente de Comunicação

Apr 2008
  • Responsible for programming editorial coordination, daily decisions and operations on the channel Creates weekly grids, manages all episodes and supervises the preparation of the daily program log Provides daily log reports as required and requested by programming, on air promotion, ad sales and senior management Coordinates all information given to external media Responsible for co-branding revenues, in 2012 500k. In 2013 expecting 550k. Responsible for analyzing every day ratingsResponsible for a 10 person production team


Brand Manager

SIC Sociedade Independente DE Comunicação

Oct 2003 - Sep 2008
  • Events Manager (including the music festival Rock in Rio, Optimus Alive and the Cinema festival Optimus Open Air, among other. Each with more than 100 thousand visitors. Conducted analysis of market studies for different products Partnerships Manager with sponsors and different institutions Responsible for developing and executing the marketing plan with a 500k budget Responsible for merchandising acquisition


Marketing & Partnership Coordinator National Geographic Channel

Fox International Channels

Oct 2006 - Mar 2008
  • Responsible for building and implementing trade and consumer marketing and ad sales strategy Responsible for Manage a 450k budget for developing and executing the marketing plan and the media press strategy and for maximizing all ad sales revenue 800k in 2008. Successfully launched 3 new channels in Portugal (Nat Geo Wild, Nat Geo HD and Nat Geo Music) and increased channels bouquet. Part of the Iberian marketing task force team Responsible for the two first National Geographic documentaries in Portugal raised 300k for production



Marketing Management Communication and Multimedia

Instituto Superior de Gestão

Dec 2011 - Dec 2012


    Business Communication

    Instituto Superior de Comunicação Empresarial

    Aug 2000 - Aug 2004



      Best News Channel of the year

      • The Meios e Publicidade Magazine and it's voters gave the best news channel award to SIC Noticias


      Consumers Choice

      • Award of best news channel.