Franck Lada

Creative, PR and Digital Marketing

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  • LocationLondon, United Kingdom

Projects

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About me

 

I'm a creative & entrepreneurial person, having a year of experience on an executive level in the UK. Understanding people, brands, stories and background to bring innovative ideas and new inputs: creatively, visually, and commercially such as my current DIY clothing label Courant or Local Chefs at BigFoodie. Having a good knowledge in digital & social media marketing technics, I could recently bring creative and digital inputs at BigFoodie, but also strong relationship with all our partners. I'm capable to promote brands and events online, liaise and deliver performance breakdown and stats on my own initiative

Skills

 

  • Fashion
  • Advertising
  • Digital Media
  • Events
  • TV
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • Word

Work history

Currently

Creative Director

Courant

Jul 2015
  • Independent entrepreneurial project. Working on my own small clothing label "Courant. - Managing the brand development from initial design all the way through to customer delivery. This involves all commercial operations on an international level. The role includes; design, product development, production management, sourcing, quality control, sales, distribution, logistics, marketing and promotion on my own web boutique.

2015

Music Marketing & PR Executive

Bordeaux Rock

Aug 2014 - Sep 2015
  • PR executive at "Bordeaux Rock", liaising with roasters, partners and medias (all across France and Europe). • Creative promotion to help driving traffic at all gigs and events through • Social Media management medias with a remarkable community now established • Copywriting and web edit in French and English, updating website and channels. • Catering and artist's management

2014

Project Assistant Manager & Digital Marketing Strategist

Ceser

Jan 2015 - Jun 2014
  • • Managing and promoting the first motion design video Challenge competition along with the CESER d'Aquitaine. • Working as digital executive and competition manager for the challenge. Building the social media strategy: working along with the website designers, HTML tools by adding various editorial and creative contents to all social media and digital functions. Developing ideas such as website's structure, features, managing the backend platform of website and all the participants account and database. • Liaising with schools, universities, press and community: understanding 14-25y/o behaviors to target the audience and engage challenge participation, helping participants in their video production with final cut and other video production tools. • Liaising with other members of the team to ensure that the campaign support what is being done in marketing and communication: by delivering report of activities, analysis, and building database.

2014

Mar

Personaliz/ceser

Feb 2014 - May 2014
  • Managing and promoting the first motion design video Challenge competition along with the CESER d'Aquitaine. Reporting to the team. • Raising participants for the challenge. Building the social media strategy for the challenge. • Assisting team in the development and maintenance, contacting professional and partners for the challenge (PR and Medias). Responding positively to the needs of participants, supervisors and colleagues.

2012

Digital Marketing Executive

Ashley Marc Hovelle

Mar 2012 - Sep 2012
  • • Building the first social media strategy for AMH (community management, promo, online competitions by setting up multiple channels: Twitter and Instagram ) • Making creative digital marketing campaigns, developing brand awareness on web with a good ROI to our paid social media campaign. Assisting and supporting superior in the spread of understanding digital trends. • Wholesale by contacting new business customers and brand resellers (B to B) with now new customer established in Paris. Also making affiliation by contacting top fashion websites such HighSnobiety and online retailers. • Corporate advertising and releases for tradeshows and e-shop, customer care, Supply and various administration.

Education

2014

Brand Management, Digital Sales, Ecrm, Advertising, Accounting, Project Management, Corporate Busi

INSEEC Bordeaux

Aug 2011 - May 2014
  • Strategic Marketing

2011

Marketin, Digital Marketing, Accounting, Sales, Operations, Brand and Product Management

Université Bordeaux Montesquieu

Aug 2009 - May 2011
  • General Sales and Marketing