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Franck Lada

Digital Marketing, PR and Design

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Marketer - Art Director

Projects

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About me

I am a creative entrepreneur, whose understanding of cultural nuances, brands and companies enables me to drive insightful, visually stimulating, targeted and commercially successful digital campaigns. Having excellent creative skills, I’m currently creating, planning, reporting all contents and strategy for social media as well as managing email campaigns at Cult Furniture. I'm reporting directly to the E-commerce and Digital Marketing Manager.

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Skills

  • Fashion
  • Advertising
  • Digital Media
  • Events
  • TV
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • Word

Work history

Currently

Creative Director

Courant

Jul 2015
  • London, United Kingdom
  • Full Time
  • Independent entrepreneurial project. Working on my own label "Courant. - Managing the brand development from initial design all the way through to customer delivery. This involves all commercial operations on an international level. The role includes; design, product development, production management, sourcing, quality control, sales, distribution, logistics, marketing and promotion on my own web boutique.

2018

Social Media Marketing Manager

Cult Furniture

Feb 2017 - Jul 2018
  • London, United Kingdom
  • Full Time
  • Working with translators, I manage all social media activities & newsletters spread across 4 countries and 5 different channels (blog included). I plan monthly content and campaign strategy (PPC, creative campaign for new collections) as well as sending out weekly newsletters. - Building creative briefs for newsletters, campaign set up and reports. - Social Media and community management, I’m supporting daily engagement, creating and planning content, PPC ads spread across multi-channels - Searching for trends and resources of information to build monthly content as well as giving the creative team inputs on the brand vision and development. - Liaising with bloggers and influencers to promote Cult products

2014

Project Assistant Manager & Digital Marketing Strategist

Studio telegram

Jan 2015 - Jun 2014
  • Bordeaux, France
  • Freelance
  • • Managing and promoting the first motion design video Challenge competition along with the CESER d'Aquitaine. • Working as digital executive and competition manager for the challenge. Building the social media strategy: working along with the website designers, HTML tools by adding various editorial and creative contents to all social media and digital functions. Developing ideas such as website's structure, features, managing the backend platform of website and all the participants account and database. • Liaising with schools, universities, press and community: understanding 14-25y/o behaviors to target the audience and engage challenge participation, helping participants in their video production with final cut and other video production tools. • Liaising with other members of the team to ensure that the campaign support what is being done in marketing and communication: by delivering report of activities, analysis, and building database.

2015

Music Marketing & PR Executive

allez les filles

Aug 2014 - Sep 2015
  • Bordeaux, France
  • Full Time
  • PR executive at "Bordeaux Rock", liaising with roasters, partners and medias (all across France and Europe). • Creative promotion to help driving traffic at all gigs and events through • Social Media management medias with a remarkable community now established • Copywriting and web edit in French and English, updating website and channels. • Catering and artist's management

2012

Digital Marketing Executive

ashely marc hovelle

Mar 2012 - Sep 2012
  • London, United Kingdom
  • Internship
  • • Building the first social media strategy for AMH (community management, promo, online competitions by setting up multiple channels: Twitter and Instagram ) • Making creative digital marketing campaigns, developing brand awareness on web with a good ROI to our paid social media campaign. Assisting and supporting superior in the spread of understanding digital trends. • Wholesale by contacting new business customers and brand resellers (B to B) with now new customer established in Paris. Also making affiliation by contacting top fashion websites such HighSnobiety and online retailers. • Corporate advertising and releases for tradeshows and e-shop, customer care, Supply and various administration.

Education

2014

Brand Management, Digital Sales, Ecrm, Advertising, Accounting, Project Management, Corporate Busi

BBA INSEEC

Aug 2011 - May 2014
  • Bordeaux, France
  • Strategic Marketing

2011

Marketin, Digital Marketing, Accounting, Sales, Operations, Brand and Product Management

iNSEEC

Aug 2009 - May 2011
  • Bordeaux, France
  • General Sales and Marketing