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My names Franco Boydell and I'm obsessed with telling stories. I'm the Marketing Manager at Knomo, a global accessories brand based in Central London. I joined the business four years ago as an intern and have worked my way up to become a decision-maker, planner, executor and all round Do-er for the business and brand. Working for a SME is a rollercoaster experience that I would recommend to anyone at the beginning of their career. Working between the worlds of fashion, tech, business and travel, I've used the weight of the business (and of course the awesome product) to create truly great moments. From sponsoring Google events to hosting a salon for women in tech, attending the Oslo Freedom Forum to creating an interview series with cutting-edge London entrepreneurs - I try to make the most of every situations. I'm now used to creating and executing marketing strategies, encompassing traditional PR, copywriting, event production, video production, digital communications - email, social, editorial content, web/product content creation - and I'm ready for whatever comes next.Locked Pro Plan feature
It's my responsibility to get the world excited about Knomo. I manage all communications and marketing activities for the brand (mostly within the UK, and with messaging and content used worldwide) by telling stories about the business, products and our community. Working between the worlds of fashion, tech, business and travel, our community of digitally nomadic users are looking for an authentic, unique brand: it is my responsibility to create this positive and exciting customer experience.
The ‘Planet Friendly Food Bar’ start-up needed a Community Manager to help co-ordinate activities and messaging, both online and in-store. I helped create and promote the ‘Good for You, Good for the Planet’ campaign over the summer, and also shot a crowdfunding video that allowed the project to keep running. Here are some of the key responsibilities: -Ran the brand's social activity -Approached and arranged media visits -Set up weekly yoga sessions -Helped launch dinner and evening sessions -Shot and promoted crowdfunding campaign - raising £20,000 -Hosted crowdfunding event
I oversaw and executed the brand's communications and content creation. We work in a small team so my role is incredibly varied - from fashion shoots to setting up intimate press events; working with Instagrammers to shooting in-house brand videos I have to work quickly between different projects within a small team, always jumping between different 'types' of communication, coordinating Knomo's online and offline activities to create further brand awareness and ultimately increase sales. Below were some of my main responsibilities: -Copy writing across all communication -Shooting video (both for individual products and larger story concepts) -Developing brand position and messaging -Managing all Social community activity -Organising and managing media events -Overseeing PR Agency activity -Managing and creating blog stories -Reaching out to influencers and new brand partners