Projects
- McDonald's Happy Studio PitchI lead the pitch for the Happy Studio digital platform which covers 40+ countries and 30+ languages at McDonald’s Europe. I navigated through a grueling 8 month agency search process that pitted us against arguably some of the best digital agencies in the ad world today. Without any digital resources in the region, I tapped the networks global resources in Chicago and Sydney to build a pitch team of 3 people including myself and crafted the perfect pitch story. In the end, we bested more t
- AT&T WirelessAs part of the AT&T Branded Entertainment Strategy we worked with Latino TV celebrities, athletes and musicians to showcase AT&T’s mobility products and services. Promotion: Mobile to Mobile calls between U.S. and Puerto Rico Creative: Far but close w/ Roselyn Sanchez, Alexis & Fido and Alexis Arroyo Situation • Choosing the right wireless plan can be confusing • With mobile to mobile, wireless users can talk unlimited to other users within the carriers network without using their minutes • However, they don’t make calls from the U.S. to Puerto Rico because they think it’s an international call • AT&T includes Puerto Rico within their mobile to mobile plan Insight AT&T considers Puerto Rico part of the U.S. and not an international location. With AT&T’s mobile to mobile, calls to Puerto Rico are included in your plan. AT&T subscribers can call to and from the US and PR without limits. Execution Celebrity talent: Famous Puerto Ricans Roselyn Sanchez, Alexis & Fido, Carlos Arroyo Artists singing: Now we can talk no matter how far we may be. From Miami, Chicago, NY or LA, we’re with you. We’re enjoying unlimited calls between the US and Puerto Rico so join us.
- Converting Happiness into Sales: Coca-Cola FranceResponsible for developing a winning pitch methodology, defining strategy, actively leading pitch team and crafting the perfect pitch story for an organic growth initiative for the Coca-Cola brands portfolio. Pitched and sold strategic recommendation to increase and track closed-loop sales from site exposure to in-store purchase.
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Work history
VP Digital & Managing Director
Skills
- Advertising
- Businesses Development
- Presenting
- Account Management
- Brand Management
- Business Development
- Client Services
- Marketing
- Networking
- Pitching
- Problem Solving
- Project Management
- Relationship Management
Education
Business Administration
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