About me
Frankie Leung is a London based cross-disciplinary designer and Art director from Hong Kong, specialising in systematic design, interaction design, Art direction and visual communication.
He has cultivated his creative interests throughout three different continents, which as a result has made him a fluent speaker in three languages, an expert in adapting to different cultures and lifestyles and a multi-cultural creative background.
After graduating from Central Saint Martins' Foundation specialising in Illustration, he decided to widen his craft in visual communication and enrolled in Central Saint Martins’ BA Graphic Design, specialising in Design & Interaction. During his time there, he has had the opportunity to work with some of the best talents in the world and experimented with a series of conceptual work from print to digital media, which challenges the boundaries of Graphic Design. Besides dedicating his time to university, he has also been working with clients from independent Artists to start-ups and to medium sized enterprises across Hong Kong and London. He has also had the chance to work with some of the most profound names in the industry namely IdN Magazine, venturethree, Arc Worldwide and Leo Burnett Worldwide.
His curiosity in technology, design, traditional crafts and business entrepreneurship has influenced him to develop an appetite for creating work that lies in the mixed endeavour of commercial and conceptual design. And in which he strives to create strategically designed communications for brands, which can position them with clarity and impact.
If you would like to find out more about him and his work, please visit his website in the link below. Alternatively please contact him through frankiehyl@gmail.com and he would love to chat further.
Projects
- AI & ADThe Future Of Advertising With Artificial Intelligence AI&AD is a magazine dedicated to discuss the most recent debates on artificial intelligence in advertising. In this first issue, it discusses "The use of artificial intelligence in the advertising industry and more significantly the potential future and consequences for agencies using artificial intelligence". This piece of work served as my dissertation that I completed during my third year at Central Saint Martins, It was an opportunity
- Sonia BhogalA New Web Presence For A Make-Up Minimalist Sonia Bhogal is London born and based make up artist working on style, subculture, beauty, fashion, and shows, London, Paris. Her creative background has allowed her to work with clients such as Charlie XCX, Reiss, River Island, i-D Magazine and more. I was commissioned as a freelance web designer to redesign her website along with provision of Art direction towards her personal brand and user experience design.
- Whateverworks™An Online Pharmacy Re-defining Charitable Giving Whateverworks™ is an online pharmacy re-defining charitable giving through creative marketing and parody design. Inspired by phenomenons such as people buying "bottled air” in China, our daily spending patterns on entertainment, and the lack of support/attention in health-care charities, Whateverworks tackles this issue by selling series of ridiculous products online which are categorised by the 12 human body systems. Each product was designed to fulfil our unrealistic desires such as the “Rainbow Pee Pills”, but with a twist that the money spent goes towards the charity related to that product’s series. The idea is to make our entertainment a positive change for those that are suffering from illness and to put a smile on your face and theirs at the same time.
- HEYBAVIBESBranding For A Movement That Will Re-define Hong Kong's Creative Vibes A freelance project I have been working on closely with the HEYBAVIBES team. HEYBAVIBES is a start-up entertainment production company that strives to deliver authentic experiences/vibes to the streets of Asia. Through music events, festivals and exhibitions, they aim to unleash a different creative perspective to their audience. New sounds, new experiences new vibes. I was commissioned to create their branding and identity and the marketing materials for their first event: Conception.
- KATANAExploration Into The Techonological Involvement In Traditional Craftsmanship The Katana book discusses the technological involvement in Japanese Swords making and the importance of traditional craftsmanship. Through the form of academic writing, Katana investigates into the history of Japanese swords making, researching into authenticity and craftsmanship of traditional craft. Through three different case studies such as; "Sumisaya" the 3D printed case for Katana, Japan's 3D printed sword handle for 2012 Olympics and finally James Stewart's deep relationship with printed and hand sculpted pieces. Katana concludes that in the age of the the overlapping of traditional craftsmanship and technological enlightenment, technology is simply a tool and it should be seen as a collaboration to infinite possibilities.
- Frankie LeungA Brand For The World's Toughest Client As designers, our priorities, style, agenda and agency change. Especially when you are still situating your practice, which makes the neccessity of personal brand debatable. Can a symbol represent all? For myself, I have jumped from one logo to another over the years as I have never been satisfied with the outcomes and have naturally grown out of them. This project I challenged myself to develop an identity for my personal brand, with a strategy to create a brand that is extremely neutral, flexible and timeless. The identity was inspired by Scandinavian and Japanese aesthetics (muji) nothing yet everything and Dieter Rams design ethos, less but better. I decided to use a monochromatic palette to represent myself, as I am truly a strong believer in a simple aesthetic lifetyle. The shifting in the letter F seen in the logo also represents my ever-changing landscape of practice and craft, but at the same time showing a very geometric and symmetrical shape that is minimalistic yet memorable. Each detail in the balance of the logo, typography and palette was carefully considered.
Skills
- User Experience Design
- Design
- Interaction Design
- Management
- Web Design
- User Interface Deisgn
- Visual Communication Design
- Illustration Drawing Illustrator Printmaking Printmaking
- Branding Corporate Identity Typography Logo Design
- Advertising Art Direction Commercial Photography Digital
- Creative Direction Design Art Direction Illustrator
- Public Relations PR Content Copy Writing Communications
- Graphic Design Art Direction
- Graphic Design Typography
Education
BA(Hons) Graphic Design
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Illustration
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