Julian Dyer and Fraser Adamson are an award-winning (6 Cannes, 12 D&AD, 6 British TV and 19 Promax) senior creative team based in London.
They’ve been pushing boundaries for clients for decades and disrupting things before disruption even became a thing.
Their portfolio showcases a selection of brand new social, digital and experiential work alongside examples of more traditional press, OOH and TV advertising.
But they are far from being a traditional team.
They’ve worked for production companies and broadcasters such as Sky, as well as big international agencies and small independent shops. They’ve made BBC dramas, written screenplays, designed brand identities, directed commercials and promos, developed an animated series, created websites and apps and launched a digital radio station.
They are strategic thinkers who can dig you out of a creative hole, win you a pitch or craft a great big integrated campaign from scratch.
They’re fun, enthusiastic, collaborative, energetic, jolly good with clients, and offer something genuinely different from your average creative team.
They combine unrivalled experience and storytelling ability with bags of fresh media-neutral thinking to create ideas that really engage with customers.
Whether you need a simple one-off piece of creative or would like to create major disruption worldwide, Jules and Fraser are the guys to call.
Projects
- This may sound crazy, but...Suicide rates are up, funding is down, and prescriptions of anti-depressants are at an all time high. What can one creative team do, that the relevant charities are legally restricted from doing, to address Britain’s serious mental health problems? By choosing not to accept Government funding we can retain our right to freedom of expression and our ability to provide a critical voice. We’ve created a revolutionary guerilla campaign that harnesses art, and uses the power of social media, to ask questions of the policy makers and stimulate a positively MENTAL debate.
- The Whassisname AppFacesaver It was a Friday in July. We were winding down with Radio 4 in the background when a story sparked our imagination - Mary Ann Sieghart, a lobby correspondent, describing what it was like living with Prosopagnosia (Face Blindness). A serious neurological syndrome, characterised by difficulties recognising faces. Surprisingly it affects 1 in every 50 people in the UK. Compare that with Autism (1 in 88) and it's hard to fathom why more people aren't aware of it.
- Vinyl Heritage Hook-UpFraser I’m considering becoming an airbnb host Julian How would you brand yourself? Fraser Music. I was thinking of featuring my record collection Julian Sounds cool. Vinyl sales have gone through the roof recently… Fraser And Music Tourism is a huge thing right now. Not just festivals. I know a guy who runs tours around London’s iconic music sites… Julian You know 2017’s the 10th anniversary of Record Store Day?
- Fraser's Film StorytellingThe Barclaycard Campaign Story Context Due to recession, the UK credit card market was declining and, for the first time, Barclays made a loss. To gain market share they created a new differentiated credit card with a range of benefits. New Product... New Game-changing Campaign Enter 'Latham'. An old Cold War style spy confronting a new world which he little understood. A 'Bond' character who was everything 'Bond' was not. With no sexy gadgets, he had to take on the world armed with only a new Barclaycard. A (Sort of) 'Bond' Parody Mini-Sitcom starring Rowan Atkinson Latham believed he was irresistably attractive to women, yet women ignored him. He possessed a sense of superiority that merely translated into arrogance and pomposity. He believed in his own rightness that inevitably leads to his continued undoing. Where Bond always won, Latham always failed.
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Skills
- Advertising
- Experiential
- Concept and Ideation
- Strategic Thinking
- Digital
- Social
- Integrated Communications
- Directing
- Film
- Storytelling
Awards
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V
Fraser & Jules AwardsVarious
1 Cannes Gold (Cannes International Advertising Festival)
2 Cannes Silvers
3 Cannes Bronzes
2 D&AD Silvers (Design & Art Direction)
5 D&AD Silver Nominations
5 D&AD Entries in the Book
5 BTAA Silvers (British Television Advertising Awards)
1 BTAA Bronze
1 Campaign Press Gold
1 Campaign Press Silver
1 Campaign Press Bronze
2 One Show Golds (U.S. One Club)
2 Clio Golds (U.S. & International Advertising Awards)
4 Promax BDA Golds (Broadcast & Design Association)
4 Promax BDA Golds (Creative Director)
4 Promax BDA Silvers
7 Promax BDA Silvers (Creative Director)
1 Fresh Grand Prix (U.K. Fresh Thinking Creative Awards)
4 Fresh Golds
1 Epica Premier Gold (Voted by Journalists in Global Marketing & Communications)
1 Euro Effie Grand Prix (Marketing Communications Effectiveness)
1 IPA Effectiveness Awards Bronze (Independent Practitioners in Advertising)
1 Aerial (Best of British Radio Advertising)
1 ILR Gold (Independent Local Radio)
2 ILR Silvers
1 Kinsale Black Shark Award for Radio